{"id":8086,"date":"2020-11-04T09:00:18","date_gmt":"2020-11-04T08:00:18","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=8086"},"modified":"2021-06-01T15:23:14","modified_gmt":"2021-06-01T13:23:14","slug":"shopping-event-buen-fin","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/de\/transportlogistik\/shopping-event-buen-fin\/","title":{"rendered":"Herausforderung f\u00fcr die Logistik: Shopping-Event in Mexiko"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Sie sind auf der ganzen Welt beliebt: Shopping-Events oder Schn\u00e4ppchenwochen wie der Black Friday oder Cyber Monday. In Mexiko l\u00e4uft das Ganze unter dem Namen \u201eBuen Fin\u201c und wie \u00fcberall wird auch dort ein Gro\u00dfteil des Gesch\u00e4fts im Onlinehandel gemacht. \u00a0Das erzeugt enormen Druck auf die Logistik, die die ganzen Waren so schnell wie m\u00f6glich ausliefern soll. Viel Unternehmen setzen deshalb auf Softwarel\u00f6sungen.<\/p>\n<h2><strong>Was ist der Shopping-Event \u201eBuen Fin\u201c?<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8077&#8243; img_size=&#8221;500x 300&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\u201eBuen Fin\u201c auf Deutsch \u201eDas gute Wochenende\u201c ist eine Shopping-Woche, die 2011 eingef\u00fchrt wurde, um die mexikanische Wirtschaft anzukurbeln. Wie auch der <a href=\"https:\/\/blog.ptvgroup.com\/de\/stadt-und-mobilitaet\/black-friday-letzte-meile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Black Friday<\/a>, der seinen Ursprung in den USA hat, findet \u201eBuen Fin\u201c im November statt. Gro\u00dfe Gesch\u00e4fte locken w\u00e4hrend dieser Zeit mit starken Rabatten und gro\u00dfen Werbeaktionen. \u00a0F\u00fcr Logistikunternehmen bedeutet dies eine gesch\u00e4ftige Zeit, mit einem Mehraufkommen von bis zu 50 Prozent.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Shopping-Events und \u00a0E-Commerce<\/h2>\n<p>Der Onlinehandel w\u00e4chst. So auch in Mexiko. Laut einer <a href=\"https:\/\/americasmi.com\/insights\/overview-of-mexicos-e-commerce-market-2018-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">aktuellen Studie<\/a> kauften dort 2019 74 Prozent aller Kund*innen online ein. 72 Prozent der Mexikaner*innen nutzen zudem im vergangenen Jahr die Buen Fin, um einen Teil ihrer Eink\u00e4ufe zu erledigen. Das entspricht Bestellungen im Wert von Milliarden von Pesos.<\/p>\n<p>Einen zus\u00e4tzlichen Schub hat dem E-Commerce in den letzten Monaten, die Coronakrise verliehen. Viele Menschen meiden seit dem Beginn der Pandemie Gesch\u00e4fte und kaufen lieber im Internet ein.<\/p>\n<p>In Mexiko m\u00fcssen viele Unternehmen, die an \u201eBuen Fin\u201c teilnehmen, auf E-Commerce umstellen und die daf\u00fcr ben\u00f6tigten Logistikprozesse aufbauen \u2013 von Online-Vertriebskan\u00e4len \u00fcber Servicezentren bis hin zur Auslieferung an die Kund*innen.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_single_image image=&#8221;8058&#8243; img_size=&#8221;500&#215;300&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Die Lagerh\u00e4user m\u00fcssen vorab gef\u00fcllt sein, um die Verf\u00fcgbarkeit der Produkte zu gew\u00e4hrleisten. Und zwar basierend auf der gesch\u00e4tzten Nachfrage und der M\u00f6glichkeit, schnell \u00a0auf sich \u00e4ndernde Bed\u00fcrfnisse der Kund*innen zu reagieren.<\/p>\n<p>Antonio Arranz, CEO von DHL Express Mexiko, erkl\u00e4rt, dass es in dieser Hinsicht zwei sehr wichtige Aspekte gibt: \u201edie Lager mit Produkten f\u00fcr die \u201eBuen Fin-\u201cWoche und die folgenden Tage gef\u00fcllt zu halten sowie den um bis zu 50 Prozent zunehmenden Betriebsablauf zu managen.\u201c<\/p>\n<p>Das schnelle Wachstum des E-Commerce muss von den 60.000 an Buen Fin beteiligten Unternehmen ber\u00fccksichtigt werden. Viele von ihnen betreiben eine eigene Flotte von Lieferfahrzeugen, andere greifen auf Logistikdienstleister zur\u00fcck \u2013 oder beides.<\/p>\n<p>Studien zeigen, dass die meisten Kund*innen bei Shops mit langen Lieferzeiten kein zweites Mal bestellen. Es muss also schnell gehen.<\/p>\n<h2>Mehr Lieferungen, weniger Kosten<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Um das steigende Lieferaufkommen w\u00e4hrend eines solchen Shopping-Events zu bew\u00e4ltigen, sind Softw\u00e4rel\u00f6sungen unerl\u00e4sslich.\u00a0 Intelligente Tools f\u00fcr eine <a href=\"https:\/\/www.ptvgroup.com\/de\/loesungen\/produkte\/ptv-route-optimiser\/vorteile\/transportkosten-senken\/\" target=\"_blank\" rel=\"noopener noreferrer\">automatisierte Tourenplanung und -optimierung<\/a> helfen dabei den ganze Prozess so effizient und ressourcenschonend wie m\u00f6glich ablaufen kann. Sie \u00fcbernehmen die Optimierung der Flottennutzung, die Lieferplanung, die Berechnung der g\u00fcnstigsten Strecke unter Ber\u00fccksichtigung aller Restriktionen wie zum Beispiel speziellen Lieferzeitfenstern.<\/p>\n<p>Unternehmen k\u00f6nne so ihren Logistikprozess verbessern und kontrollieren sowie die Kosten senken. Selbst in Zeiten von Verkaufsrekorden, bleibt so der Betriebsablauf stabil.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8064&#8243; img_size=&#8221;500&#215;300&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; color=&#8221;black&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Erfahren Sie mehr&#8221; btn_style=&#8221;flat&#8221; btn_shape=&#8221;square&#8221; btn_color=&#8221;white&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvgroup.com%2Fde%2Floesungen%2Fprodukte%2Fptv-route-optimiser%2F|target:_blank&#8221;]<\/p>\n<h2>Optimieren Sie Ihre Logistikabl\u00e4ufe<\/h2>\n<p>Mit\u00a0Hilfe von Tourenplanungssoftware steigern Sie die Effizienz Ihrer Flotte und senken Kosten.[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">Shopping-Events wie Black Friday stellen die Logistik vor Herausforderungen. Software hilft dabei, das gesteigerte Lieferaufkommen zu bew\u00e4ltigen [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/blog.ptvlogistics.com\/de\/transportlogistik\/shopping-event-buen-fin\/\">Weiterlesen<\/a><\/p>\n","protected":false},"author":46,"featured_media":8052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[413,200],"tags":[],"class_list":["post-8086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourenoptimierung","category-transportlogistik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopping-Events: Herausforderung f\u00fcr die Logistik | PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"Shopping-Events wie Black Friday stellen die Logistik vor Herausforderungen. 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