In the realm of logistics and sustainable operations, achieving efficiency without compromising on quality or environmental responsibility is the holy grail for businesses worldwide. It’s a challenging pursuit, yet not unattainable, as demonstrated in the recent webinar hosted by PTV Logistics, featuring one of our most valued partners, HelloFresh. The event, titled “Beyond Miles: HelloFresh Shares Their Journey to Savings & Sustainability,” offered an in-depth look into how HelloFresh has revolutionized its delivery operations to achieve remarkable savings alongside significant sustainability advancements.
A Vision for Change
HelloFresh, a leader in the global meal-kit industry, operates with a mission that resonates deeply in today’s conscientious market: changing the way people eat forever. With a presence across three continents and in eighteen markets, the company has not only changed how people approach cooking and eating but also how food is delivered. HelloFresh’s commitment to reducing CO2 emissions and food waste has set a new standard in the food supply chain. A benchmark analysis carried out in 2021 found that HelloFresh operations generated 63% less food waste per euro revenue than those for traditional food retailers.
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Watch the Webinar Recording
The journey of HelloFresh with OptiFlow is not just a testament to what can be achieved with the right tools and partnerships but also a blueprint for other companies seeking to navigate the complex interplay of efficiency, cost savings, and sustainability. We invite you to watch the recording of “Beyond Miles: HelloFresh Shares Their Journey to Savings & Sustainability” to gain insights into how these remarkable achievements were realized.
This webinar is a must-watch for anyone in the logistics, supply chain, or sustainability sectors looking for inspiration or strategies to implement in their operations. Discover how HelloFresh has set a new benchmark for the industry and how your company could benefit from similar innovations and approaches.
The Challenge of Efficiency and Sustainability
During the webinar, Jasper van Dooijeweert, Associate Director of Transport Planning at HelloFresh, shared the multifaceted challenges the company faced. Balancing the reduction of transport costs, meeting sustainability goals, and ensuring exceptional customer experience are no small feats. Yet, through innovative solutions like OptiFlow, HelloFresh has been making strides in overcoming these obstacles.
OptiFlow: The Game Changer
OptiFlow, developed by PTV Logistics, is at the forefront of this transformation. Utilizing AI and the latest optimization algorithms, OptiFlow has simplified, optimized, and visualized road logistics like never before. Oliver Mangas, Director Operations at PTV Logistics, and Mark Ulrich, Principal Product Manager, delved into how OptiFlow’s strategic routing is not just about reducing kilometres; it’s about optimizing every aspect of delivery operations for scalability, efficiency, and sustainability.
Impressive Outcomes
The partnership between HelloFresh and PTV Logistics has yielded impressive results. With OptiFlow, HelloFresh witnessed an immediate 7% reduction in transportation costs, which, through continuous enhancements, has culminated in a 16% overall saving. Such savings are monumental, considering HelloFresh’s vast logistics network, which includes the largest refrigerated electric fleet in Europe and, multiple distribution hubs.
Why OptiFlow?
HelloFresh’s choice of OptiFlow was driven by its automation capabilities, cloud-based technology, and best-in-class performance. Since its adoption in 2019, HelloFresh has seen continuous improvements in its logistics operations, achieving incremental savings year after year, culminating in the substantial cost reduction and enhanced sustainability practices seen today.