{"id":7078,"date":"2020-09-08T09:00:05","date_gmt":"2020-09-08T07:00:05","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=7078"},"modified":"2021-10-07T15:23:53","modified_gmt":"2021-10-07T13:23:53","slug":"business-intelligence-logistics","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/","title":{"rendered":"Why Business Intelligence is crucial for logistics companies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Logistics companies collect a wealth of valuable data &#8211; business intelligence &#8211; that could be used to improve business operations. During the <a href=\"https:\/\/blog.ptvgroup.com\/en\/transport-logistics\/covid19_logistics_challenges\/\" target=\"_blank\" rel=\"noopener noreferrer\">COVID-19 crisis<\/a> it became <a href=\"https:\/\/blog.ptvgroup.com\/en\/transport-logistics\/coronavirus-logistics-learnings\/\" target=\"_blank\" rel=\"noopener noreferrer\">even clearer<\/a> that more needs to be invested in automation &amp; digitization.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>What is Business Intelligence?<\/h2>\n<p>[\/vc_column_text][vc_single_image image=&#8221;7064&#8243; img_size=&#8221;500&#215;300&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]Business Intelligence means collecting, analyzing, and visualizing relevant data about the activities of your organization.<\/p>\n<p>Why is this becoming more and more important in the logistics industry?<\/p>\n<p>The process of bringing goods from A to B &#8211; on time &#8211; efficiently and at the lowest cost &#8211; is the mission of many logistics service providers. This is a market where there is a lot of competition and low margins. A late delivery, a missed order or too high prices can already mean a lost customer.<\/p>\n<p>This is why information data &#8211; or business intelligence &#8211; about the different activities in transport is <a href=\"https:\/\/blog.ptvgroup.com\/en\/transport-logistics\/digitalization-logistics-consulting\/\" target=\"_blank\" rel=\"noopener noreferrer\">very important<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>How can business intelligence help Logistics?<\/h2>\n<p>Using business intelligence, a logistics company can get insight into issues such as: transport routes, pick-ups &amp; drop-offs, load factor, costs, turnover, orders, on-time performance, loading and unloading times (per driver) or CO2 emissions. This can, of course, be also used for data about customers, trips, vehicles and drivers\u2019 level. Dynamic interactive dashboards also offer the possibility to make this visually visible in real-time.<\/p>\n<p>But more importantly, what will this result in? Evidence and experience from logistics companies shows that using business intelligence results in:<\/p>\n<ul>\n<li>Better insight into costs and profit<\/li>\n<li>Improved efficiency<\/li>\n<li>Increased load factor<\/li>\n<li>Optimized routes<\/li>\n<li>Better control and deployment of drivers and vehicles<\/li>\n<li>Total overview of customers on various aspects<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;120px&#8221;][vc_single_image image=&#8221;7082&#8243; img_size=&#8221;500&#215;500&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2>Forecasting &amp; Business Intelligence<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7088&#8243; img_size=&#8221;500&#215;500&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]For a logistics company, there is no use is delaying the start of transport data analysis. This is especially true when it comes to <a href=\"https:\/\/www.ptvgroup.com\/de\/loesungen\/produkte\/ptv-route-optimiser\" target=\"_blank\" rel=\"noopener noreferrer\">route optimization and scheduling<\/a>. For these companies, it is better to plan today for tomorrow.<\/p>\n<p>Thanks to the information obtained, logistics companies can even start looking at forecasting, instead of reacting.<\/p>\n<p>Nick Broekhuysen, operations manager of the Dutch logistics provider Melis Logistics, knows all about the benefits of using business intelligence. &#8220;With a more data-driven way of working, we can make better decisions. For example, does it pay to send a truck to Belgium every day or is twice a week enough?&#8221;, says Broekhuysen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]He hopes that the planners will soon have time not only for operational planning, but also for issues on a tactical level. Think of simulation or forecasting: how many orders can the company expect in two months? How many trucks and drivers will be needed then? That requires a lot from the planners, Broekhuysen believes.<\/p>\n<p>The logistics profession is bound to change through the use of business intelligence. Planners will soon become IT specialists of a kind, and will have to put their knowledge of drivers, vehicles and customers into the system. &#8220;They will have to make the translation between the operation and the planning system\u201d, says Broekhuysen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; color=&#8221;black&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;I want to know more&#8221; btn_style=&#8221;flat&#8221; btn_shape=&#8221;square&#8221; btn_color=&#8221;white&#8221; btn_link=&#8221;url:https%3A%2F%2Fdeveloper.myptv.com%2F|target:_blank&#8221;]<\/p>\n<h2>Use transport data to improve operations<\/h2>\n<p>Start analyzing your data and achieve cost-cutting route optimization and scheduling[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">Transport companies collect a wealth of valuable data &#8211; business intelligence &#8211; that could be used to improve their business operations. During the COVID-19 crisis it became even clearer that digitization should be a priority [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/\">Read More<\/a><\/p>\n","protected":false},"author":55,"featured_media":7484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,3],"tags":[],"class_list":["post-7078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-route-optimisation-scheduling","category-transport-logistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why use Business Intelligence in Logistics? | PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"Business Intelligence in logistics is ever more important for your business. Quick guide to collecting, visualizing, and analyzing your activities\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why use Business Intelligence in Logistics? | PTV Logistics Blog\" \/>\n<meta property=\"og:description\" content=\"Business Intelligence in logistics is ever more important for your business. Quick guide to collecting, visualizing, and analyzing your activities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/\" \/>\n<meta property=\"og:site_name\" content=\"PTV Logistics Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T07:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-07T13:23:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2020\/09\/BusinessIntelligence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hans Bottelier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hans Bottelier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/\"},\"author\":{\"name\":\"Hans Bottelier\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#\\\/schema\\\/person\\\/e1f3cb2c0b9654a845244a6c09a9a221\"},\"headline\":\"Why Business Intelligence is crucial for logistics companies\",\"datePublished\":\"2020-09-08T07:00:05+00:00\",\"dateModified\":\"2021-10-07T13:23:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/\"},\"wordCount\":697,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BusinessIntelligence.jpg\",\"articleSection\":[\"Logistics Route Optimisation &amp; Scheduling\",\"Transport Logistics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/\",\"url\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/\",\"name\":\"Why use Business Intelligence in Logistics? | PTV Logistics Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BusinessIntelligence.jpg\",\"datePublished\":\"2020-09-08T07:00:05+00:00\",\"dateModified\":\"2021-10-07T13:23:53+00:00\",\"description\":\"Business Intelligence in logistics is ever more important for your business. Quick guide to collecting, visualizing, and analyzing your activities\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BusinessIntelligence.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/BusinessIntelligence.jpg\",\"width\":1025,\"height\":577,\"caption\":\"truck on the road\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/transport-logistics\\\/business-intelligence-logistics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Business Intelligence is crucial for logistics companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/\",\"name\":\"PTV Logistics Blog\",\"description\":\"We passionately write about technology which has best-in-class algorithms and data to enhance savings in logistics costs and emissions.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#organization\",\"name\":\"PTV Logistics\",\"url\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/PTV_Logistics_black_black.png\",\"contentUrl\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/PTV_Logistics_black_black.png\",\"width\":1479,\"height\":266,\"caption\":\"PTV Logistics\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/be.linkedin.com\\\/company\\\/ptvlogistics\",\"https:\\\/\\\/www.youtube.com\\\/@PTVGroupLogistics\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/#\\\/schema\\\/person\\\/e1f3cb2c0b9654a845244a6c09a9a221\",\"name\":\"Hans Bottelier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ce77d3783f485cefa83e3d8bcb416c5247ee83da96be3016f1d9c80bbc253eb9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ce77d3783f485cefa83e3d8bcb416c5247ee83da96be3016f1d9c80bbc253eb9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ce77d3783f485cefa83e3d8bcb416c5247ee83da96be3016f1d9c80bbc253eb9?s=96&d=mm&r=g\",\"caption\":\"Hans Bottelier\"},\"description\":\"Hans is passionate about optimising complex distribution processes at logistics service providers and shippers. His challenge is to ensure that all companies dealing with route planning and optimisation issues ultimately achieve the best results.\",\"url\":\"https:\\\/\\\/blog.ptvlogistics.com\\\/en\\\/author\\\/hans-bottelier\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why use Business Intelligence in Logistics? | PTV Logistics Blog","description":"Business Intelligence in logistics is ever more important for your business. Quick guide to collecting, visualizing, and analyzing your activities","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/","og_locale":"en_US","og_type":"article","og_title":"Why use Business Intelligence in Logistics? | PTV Logistics Blog","og_description":"Business Intelligence in logistics is ever more important for your business. Quick guide to collecting, visualizing, and analyzing your activities","og_url":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/","og_site_name":"PTV Logistics Blog","article_published_time":"2020-09-08T07:00:05+00:00","article_modified_time":"2021-10-07T13:23:53+00:00","og_image":[{"width":1025,"height":577,"url":"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2020\/09\/BusinessIntelligence.jpg","type":"image\/jpeg"}],"author":"Hans Bottelier","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hans Bottelier","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#article","isPartOf":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/"},"author":{"name":"Hans Bottelier","@id":"https:\/\/blog.ptvlogistics.com\/en\/#\/schema\/person\/e1f3cb2c0b9654a845244a6c09a9a221"},"headline":"Why Business Intelligence is crucial for logistics companies","datePublished":"2020-09-08T07:00:05+00:00","dateModified":"2021-10-07T13:23:53+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/"},"wordCount":697,"commentCount":0,"publisher":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/#organization"},"image":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2020\/09\/BusinessIntelligence.jpg","articleSection":["Logistics Route Optimisation &amp; Scheduling","Transport Logistics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/","url":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/","name":"Why use Business Intelligence in Logistics? | PTV Logistics Blog","isPartOf":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#primaryimage"},"image":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2020\/09\/BusinessIntelligence.jpg","datePublished":"2020-09-08T07:00:05+00:00","dateModified":"2021-10-07T13:23:53+00:00","description":"Business Intelligence in logistics is ever more important for your business. Quick guide to collecting, visualizing, and analyzing your activities","breadcrumb":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#primaryimage","url":"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2020\/09\/BusinessIntelligence.jpg","contentUrl":"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2020\/09\/BusinessIntelligence.jpg","width":1025,"height":577,"caption":"truck on the road"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/business-intelligence-logistics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.ptvlogistics.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why Business Intelligence is crucial for logistics companies"}]},{"@type":"WebSite","@id":"https:\/\/blog.ptvlogistics.com\/en\/#website","url":"https:\/\/blog.ptvlogistics.com\/en\/","name":"PTV Logistics Blog","description":"We passionately write about technology which has best-in-class algorithms and data to enhance savings in logistics costs and emissions.","publisher":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.ptvlogistics.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.ptvlogistics.com\/en\/#organization","name":"PTV Logistics","url":"https:\/\/blog.ptvlogistics.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ptvlogistics.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2023\/08\/PTV_Logistics_black_black.png","contentUrl":"https:\/\/blog.ptvlogistics.com\/wp-content\/uploads\/2023\/08\/PTV_Logistics_black_black.png","width":1479,"height":266,"caption":"PTV Logistics"},"image":{"@id":"https:\/\/blog.ptvlogistics.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/be.linkedin.com\/company\/ptvlogistics","https:\/\/www.youtube.com\/@PTVGroupLogistics"]},{"@type":"Person","@id":"https:\/\/blog.ptvlogistics.com\/en\/#\/schema\/person\/e1f3cb2c0b9654a845244a6c09a9a221","name":"Hans Bottelier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ce77d3783f485cefa83e3d8bcb416c5247ee83da96be3016f1d9c80bbc253eb9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ce77d3783f485cefa83e3d8bcb416c5247ee83da96be3016f1d9c80bbc253eb9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ce77d3783f485cefa83e3d8bcb416c5247ee83da96be3016f1d9c80bbc253eb9?s=96&d=mm&r=g","caption":"Hans Bottelier"},"description":"Hans is passionate about optimising complex distribution processes at logistics service providers and shippers. His challenge is to ensure that all companies dealing with route planning and optimisation issues ultimately achieve the best results.","url":"https:\/\/blog.ptvlogistics.com\/en\/author\/hans-bottelier\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/posts\/7078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/comments?post=7078"}],"version-history":[{"count":7,"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/posts\/7078\/revisions"}],"predecessor-version":[{"id":13349,"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/posts\/7078\/revisions\/13349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/media\/7484"}],"wp:attachment":[{"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/media?parent=7078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/categories?post=7078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ptvlogistics.com\/en\/wp-json\/wp\/v2\/tags?post=7078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}