{"id":3123,"date":"2020-01-14T15:47:24","date_gmt":"2020-01-14T14:47:24","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=3123"},"modified":"2020-05-07T22:14:50","modified_gmt":"2020-05-07T20:14:50","slug":"distribucion-urbana","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/es\/logistica-urbana-es\/distribucion-urbana\/","title":{"rendered":"Distribuci\u00f3n urbana: Log\u00edstica 4.0 para mejorar la distribuci\u00f3n."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Hoy en d\u00eda, la digitalizaci\u00f3n y la sustentabilidad juegan un papel crucial en todos los sectores de la industria. Por supuesto, tambi\u00e9n en el campo de la Log\u00edstica y sobre todo en la distribuci\u00f3n urbana que es un reto diario.<\/p>\n<p>Por una parte, la log\u00edstica del futuro demanda la integraci\u00f3n de los \u00faltimos avances tecnol\u00f3gicos, as\u00ed como de las herramientas de la Industria 4.0, como:<strong> Inteligencia Artificial, IoT (internet de las cosas), Big Data y Data Mining, drones, veh\u00edculos aut\u00f3nomos y el\u00e9ctricos<\/strong>, por mencionar algunas. Por otra parte, la log\u00edstica verde busca minimizar la huella ambiental a trav\u00e9s de un cambio ecol\u00f3gico en las operaciones de recolecci\u00f3n y distribuci\u00f3n urbana de productos.<\/p>\n<p>Ambas transformaciones han detonado principalmente tres tendencias en la log\u00edstica de distribuci\u00f3n urbana: <strong>mayor<\/strong> <strong>transparencia <\/strong>en la informaci\u00f3n, optimizaci\u00f3n de <strong>\u00faltima milla<\/strong> y mayor uso de <strong>energ\u00edas alternativas<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>La distribuci\u00f3n urbana: laboratorio de prueba<\/h2>\n<p>[\/vc_column_text][vc_single_image image=&#8221;5735&#8243; img_size=&#8221;500&#215;500&#8243; add_caption=&#8221;yes&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;128px&#8221;][vc_column_text]Un ejemplo es un nuevo modelo operativo donde la distribuci\u00f3n urbana se realiza agrupando env\u00edos que ser\u00e1n entregados a m\u00faltiples destinos dentro de un centro urbano con gran densidad y condiciones de circulaci\u00f3n complejas. Para esto, en ciudades como Bilbao o Lyon se ha ensayado con la definici\u00f3n de puntos de descarga \u00f3ptimos, en bah\u00edas especialmente designadas para esto.<\/p>\n<p>En algunas regiones europeas ya se aplican herramientas de software con algoritmos capaces de planificar operaciones de este tipo. Incluso, se ha probado con tecnolog\u00edas de distribuci\u00f3n m\u00e1s ecol\u00f3gicas. Por ejemplo, utilizando veh\u00edculos el\u00e9ctricos, bicicletas adaptadas o peque\u00f1os robots para realizar las entregas y mejorar la distribuci\u00f3n urbana.<\/p>\n<p>PTV Group ha realizado varios proyectos importantes de distribuci\u00f3n urbana, tanto a nivel nacional como internacional. En M\u00e9xico, particip\u00f3 en un proyecto urbano en el que colabor\u00f3 con grandes empresas con el prop\u00f3sito de evaluar la posibilidad de pasar de un modelo de entrega directa al mencionado modelo de entrega en bah\u00edas. Este ejercicio se simplifica al usar las herramientas <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.ptvgroup.com\/en\/solutions\/products\/ptv-route-optimiser\/\">PTV Route Optimiser ST<\/a><\/span> y <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.ptvgroup.com\/en\/products\/ptv-mapandmarket\/\">PTV Map&amp;Market<\/a> <\/span>para la planeaci\u00f3n, simulaci\u00f3n y ejecuci\u00f3n de las entregas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]En el escenario de entrega directa, se observ\u00f3 concentraci\u00f3n de volumen en una zona y mucha dispersi\u00f3n en los puntos de entrega. Esto genera m\u00e1s tr\u00e1fico en los centros urbanos y un mayor nivel de emisiones atmosf\u00e9ricas. Mientras que, en el escenario de entrega en bah\u00edas se present\u00f3 menor dispersi\u00f3n en los puntos de entrega y vol\u00famenes balanceados, lo que se refleja directamente en la disminuci\u00f3n tanto del tr\u00e1fico como de las emisiones.<\/p>\n<p>Los resultados del esquema de entrega en bah\u00edas mostraron ahorros considerables en costo, tiempo y distancia. \u00a0El costo de transporte y el tiempo de entrega disminuyeron en un 16%. La distancia recorrida se redujo un 24%, y las paradas realizadas bajaron un 55%. Esto sin considerar los beneficios indirectos como la disminuci\u00f3n del tr\u00e1fico y las emisiones, as\u00ed como una mayor satisfacci\u00f3n tanto del personal que se encarga de la distribuci\u00f3n como de la poblaci\u00f3n en la zona inmediata de influencia.<\/p>\n<p>Sin duda, esto es un ejemplo m\u00e1s de la gran utilidad de las herramientas tecnol\u00f3gicas para la planificaci\u00f3n, ejecuci\u00f3n y control de la distribuci\u00f3n urbana de mercanc\u00edas (DUM); en un contexto que exige una mayor conciencia social y ambiental.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_single_image image=&#8221;5741&#8243; img_size=&#8221;500&#215;500&#8243; add_caption=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; color=&#8221;black&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;M\u00e1s informaci\u00f3n&#8221; btn_style=&#8221;flat&#8221; btn_shape=&#8221;square&#8221; btn_color=&#8221;white&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvgroup.com%2Fes%2Fsoluciones%2Fsectors%2Flogistica-de-transporte%2F||target:%20_blank|&#8221;]<\/p>\n<h2>Nuevas exigencias de la log\u00edstica urbana<\/h2>\n<p>Conoce y optimiza tu operaci\u00f3n logistica para brindar un mejor servicio[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">Gracias al uso de la tecnolog\u00eda y al manejo de software; en la actualidad es posible contar con informaci\u00f3n en tiempo real de manera que, en cada paso de la cadena de suministro, sea posible dise\u00f1ar y aplicar procesos mucho m\u00e1s inteligentes y eficientes. [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/blog.ptvlogistics.com\/es\/logistica-urbana-es\/distribucion-urbana\/\">LEER M\u00c1S<\/a><\/p>\n","protected":false},"author":44,"featured_media":3736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1728,1727],"tags":[],"class_list":["post-3123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica-urbana-es","category-programacion-routas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distribuci\u00f3n urbana: Log\u00edstica 4.0 para mejorar la distribuci\u00f3n| PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"El comportamiento de los consumidores se traduce en retos para la distribuci\u00f3n urbana: M\u00e1s volumen de \u00f3rdenes y 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