{"id":8200,"date":"2020-11-10T05:44:48","date_gmt":"2020-11-10T04:44:48","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=8200"},"modified":"2020-11-10T05:44:48","modified_gmt":"2020-11-10T04:44:48","slug":"buen-fin-ecommerce-logistics","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/es\/logistica-y-transporte\/buen-fin-ecommerce-logistics\/","title":{"rendered":"Buen fin y log\u00edstica: Un software log\u00edstico trae \u00e9xito en M\u00e9xico"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Inspirado en el Black Friday, el Buen Fin es el mayor evento anual de compras de M\u00e9xico. Como era de esperar, esta edici\u00f3n ser\u00e1 realizada a trav\u00e9s del comercio electr\u00f3nico. Esto crea una gran presi\u00f3n sobre las empresas de log\u00edstica que har\u00e1n las entregas de mercanc\u00edas – por lo que muchos de ellos recurren a soluciones de software.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

\u00bfQu\u00e9 es el Buen Fin?<\/h2>\n

[\/vc_column_text][vc_single_image image=”8079″ img_size=”500×500″][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”92px”][vc_column_text]El Buen Fin- es un evento anual de compras introducido en 2011 para estimular la econom\u00eda mexicana. El Buen Fin se celebra en noviembre (en 2020 comienza el 9 de noviembre) y est\u00e1 <\/span>inspirado en el Black Friday<\/span><\/a> del pa\u00eds vecino de los Estados Unidos.<\/p>\n

Durante el Buen Fin, las principales tiendas ofrecen grandes descuentos y extensas promociones. As\u00ed que al igual que el Black Friday en los Estados Unidos, este es un per\u00edodo muy demandante para las empresas de log\u00edstica. Las operaciones de log\u00edstica aumentan hasta en un 50% durante este per\u00edodo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Buen Fin y el e-commerce<\/h2>\n

Seg\u00fan un estudio reciente<\/a><\/span>, las compras en l\u00ednea est\u00e1n creciendo dram\u00e1ticamente en M\u00e9xico: 74% de todos los clientes compraron en l\u00ednea en 2019. Este estudio tambi\u00e9n muestra que el 72% de los clientes mexicanos aprovecharon el Buen Fin el a\u00f1o pasado para hacer algunas de sus compras. Eso se traduce en pedidos por valor de miles de millones de pesos.<\/p>\n

Esta dependencia de las compras en l\u00ednea se acelera en 2020 debido a la pandemia por coronavirus, que hace que muchas personas eviten asistir a las tiendas f\u00edsicas. As\u00ed que muchas empresas que participan en Buen Fin necesitan ajustarse a la era del comercio electr\u00f3nico.<\/p>\n

Para lograrlo, deben construir un proceso log\u00edstico impecable. Esto se extiende desde los canales de venta en l\u00ednea, a trav\u00e9s de centros de servicio, y por \u00faltimo, pero no menos importante: la entrega a los clientes.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”78px”][vc_single_image image=”8060″ img_size=”500×500″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

La semana m\u00e1s barata y desafiante<\/h2>\n

[\/vc_column_text][vc_single_image image=”8204″ img_size=”full” add_caption=”yes”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”92px”][vc_column_text]As\u00ed que la log\u00edstica juega un papel importante para los minoristas que quieren tener un Buen Fin exitoso.<\/p>\n

Antes de que estos d\u00edas de compras en l\u00ednea comiencen, los almacenes deben ser abastecidos para asegurar la disponibilidad de los productos. Este almacenamiento se basa en la demanda estimada y depende de la r\u00e1pida respuesta a las necesidades del cliente.<\/p>\n

Antonio Arranz, CEO de DHL Express M\u00e9xico, dice que hay dos aspectos muy importantes en ese sentido: mantener los almacenes abastecidos con productos durante el Buen Fin y para los d\u00edas siguientes al Buen Fin; y manejar un flujo de operaciones que se incrementa hasta en un 50%.<\/p>\n

El r\u00e1pido crecimiento del comercio electr\u00f3nico debe ser considerado por las 60.000 empresas que participan en Buen Fin. Esas empresas operan su propia flota de veh\u00edculos de entrega, contratan proveedores de servicios de log\u00edstica o hacen ambas cosas.<\/p>\n

Y los riesgos son altos: los estudios muestran que la mayor\u00eda de los clientes no repiten las compras en l\u00ednea en sitios con tiempos de entrega lentos.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Log\u00edstica del Buen Fin: M\u00e1s entregas, menos costos<\/h2>\n

Para manejar el aumento de las entregas durante el Buen Fin, las empresas de log\u00edstica pueden usar tecnolog\u00eda de reducci\u00f3n de costos. Entre ellas se encuentra un software que ayuda a optimizar las rutas<\/a><\/span> y los sistemas de almacenamiento.<\/p>\n

As\u00ed que cada vez m\u00e1s compa\u00f1\u00edas en M\u00e9xico y Am\u00e9rica Latina adquieren una herramienta simple y efectiva para la planificaci\u00f3n estrat\u00e9gica de rutas.<\/p>\n

La inversi\u00f3n en software de optimizaci\u00f3n de rutas ayuda a las compa\u00f1\u00edas a controlar – y reducir – los costos de sus operaciones de log\u00edstica. Tambi\u00e9n les permite mantener operaciones de distribuci\u00f3n sanas, incluso en per\u00edodos cr\u00edticos como el Buen Fin.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”78px”][vc_single_image image=”8066″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=”” shape=”square” style=”flat” color=”black” add_button=”bottom” btn_title=”Conozca m\u00e1s” btn_style=”flat” btn_shape=”square” btn_color=”white” btn_link=”url:https%3A%2F%2Fwww.ptvgroup.com%2Fen%2Fsolutions%2Fproducts%2Fptv-route-optimiser%2F|target:_blank”]<\/p>\n

Optimice sus operaciones log\u00edsticas<\/h2>\n

Aumentar las operaciones de su flota de reparto – mientras se mantienen los costos bajos.[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Buen Fin es la semana de compras en l\u00ednea m\u00e1s importante en M\u00e9xico. Para las miles de empresas de log\u00edstica, las nuevas soluciones de software est\u00e1n ayudando a satisfacer la enorme demanda durante este semana. […]<\/p>\n

LEER M\u00c1S<\/a><\/p>\n","protected":false},"author":46,"featured_media":8054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1724,1727],"tags":[],"class_list":["post-8200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica-y-transporte","category-programacion-routas"],"yoast_head":"\nBuen fin y log\u00edstica: Un software log\u00edstico trae \u00e9xito en M\u00e9xico | PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"Empresas de log\u00edstica y comercio electr\u00f3nico est\u00e1n utilizando un software para tener \u00e9xito en la semana de compras m\u00e1s importante de M\u00e9xico, el Buen Fin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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