{"id":8744,"date":"2020-12-04T01:50:27","date_gmt":"2020-12-04T00:50:27","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=8744"},"modified":"2020-12-04T01:50:27","modified_gmt":"2020-12-04T00:50:27","slug":"logistica-del-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/es\/logistica-y-transporte\/logistica-del-e-commerce\/","title":{"rendered":"Log\u00edstica del e-commerce en diciembre: Beneficio en temporada alta"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Desde que comenz\u00f3 la pandemia de Coronavirus, hay un enorme crecimiento en el volumen de negocios de tiendas online – y en las entregas a los consumidores. \u00bfQu\u00e9 significa esto para la log\u00edstica del e-commerce?<\/p>\n

Esto significa un diciembre extremadamente ocupado, un mes que incluso sin coronavirus requiere el m\u00e1ximo<\/a> <\/span>de proveedores de servicios log\u00edsticos y transportistas de paquetes disponibles.<\/p>\n

Aqu\u00ed est\u00e1n nuestros dos consejos principales para la log\u00edstica de entregas en diciembre: incluir en sus planes todos los par\u00e1metros y limitaciones<\/a><\/span>, antes del aumento de los pedidos online; y utilizar herramientas de software inteligentes para analizar diferentes escenarios y anticipar posibles imprevistos.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

\u00bfPor qu\u00e9 el auge de la log\u00edstica del e-commerce en 2020?<\/h2>\n

[\/vc_column_text][vc_single_image image=”8244″ img_size=”500×500″ add_caption=”yes”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”92px”][vc_column_text]Las compras se han vuelto mucho menos divertidas<\/a><\/span> este a\u00f1o. Es especialmente cierto que muchos pa\u00edses experimentan una segunda ola de infecciones por coronavirus.<\/p>\n

Ciertamente me siento menos c\u00f3modo entrando a una tienda, usando una m\u00e1scara facial, para probarme zapatos o pantalones nuevos. As\u00ed que es m\u00e1s probable que prefiera comprar en l\u00ednea. Productos que normalmente comprar\u00eda en una tienda f\u00edsica, ahora los ordeno por Internet.<\/p>\n

Las decisiones de compra, como las que yo tomo, resultan en un mayor volumen de ventas para las tiendas online. Seg\u00fan la asociaci\u00f3n holandesa Thuiswinkel Markt Monitor, los consumidores de los Pa\u00edses Bajos gastaron un 52% m\u00e1s en tiendas online en el segundo trimestre de 2020, en comparaci\u00f3n con el mismo per\u00edodo en 2019. Durante la primera ola de la pandemia, en marzo-abril, algunos minoristas en l\u00ednea reportaron cifras de ventas similares a las del Black friday.<\/p>\n

Y cuando los vol\u00famenes de ventas se cuadruplican o incluso m\u00e1s – tambi\u00e9n lo hace el n\u00famero de entregas de los consumidores.<\/p>\n

Ahora que estamos en medio de una segunda ola, esas cifras sin duda aumentar\u00e1n. Y a\u00fan por venir est\u00e1n el Black friday y la Navidad. Las implicaciones en la log\u00edstica del e-commerce son claras.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Comienza con un plan claro<\/h2>\n

Incluso en un diciembre “normal”, es un reto entregar a tiempo todos los productos que los consumidores piden por Internet. Entonces, \u00bfc\u00f3mo tendr\u00e1n \u00e9xito los minoristas en este diciembre, cuando se prev\u00e9 que el n\u00famero de pedidos online aumente?<\/p>\n

Una se\u00f1al alarmante lleg\u00f3 a mediados de octubre de la cadena de supermercados holandesa Albert Heijn. Tuvo que cerrar temporalmente su tienda online debido al gran volumen de pedidos. A pesar de la reciente expansi\u00f3n de la capacidad, la cadena no pudo satisfacer la demanda en l\u00ednea y estrategia de su log\u00edstica del e-commerce se vio rebasada.<\/p>\n

Una cosa es cierta: los proveedores de servicios log\u00edsticos tendr\u00e1n que utilizar todo el espacio disponible en sus camiones, y cada franja horaria de sus horarios, para cumplir con las expectativas de entrega de los consumidores.<\/p>\n

Y para hacerlo, no pueden confiar s\u00f3lo en sus planificadores de transporte, sin importar el conocimiento y la experiencia que tengan. Necesitan confiar en herramientas inteligentes<\/a><\/span> para planificar y entregar todos los pedidos.<\/p>\n

El procesamiento del pr\u00f3ximo pico de diciembre tiene todo que ver con la escalabilidad. Un planificador sin un sistema de planificaci\u00f3n de transporte no es capaz de escalar. En pocas palabras, programar manualmente el doble de \u00f3rdenes de transporte, lleva el doble de tiempo.<\/p>\n

Eso es diferente cuando el planificador tiene un sistema de planificaci\u00f3n de rutas. En este caso, el n\u00famero de \u00f3rdenes de transporte no importa – el sistema entrega una propuesta de plan \u00f3ptima en segundos. Como resultado, el planificador tiene m\u00e1s tiempo para optimizar la propuesta de plan y rellenar los espacios disponibles en los camiones.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”78px”][vc_single_image image=”8250″ img_size=”500×500″ add_caption=”yes”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Considere todas las restricciones<\/h2>\n

[\/vc_column_text][vc_single_image image=”8256″ img_size=”500×500″ add_caption=”yes”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”92px”][vc_column_text]Para una log\u00edstica del e-commerce exitosa, hay otro beneficio al usar un sistema de optimizaci\u00f3n de rutas. Al utilizar una herramienta de optimizaci\u00f3n de rutas, los planificadores ya no tienen que preocuparse por restricciones como los tiempos de entrega, las franjas horarias, los atributos y las zonas de protecci\u00f3n del medio ambiente.<\/p>\n

Con una herramienta de optimizaci\u00f3n de rutas, los planificadores ponen todas estas restricciones en el sistema en el per\u00edodo previo a diciembre. Una vez hecho esto, los algoritmos aseguran que todas las restricciones sean consideradas. Los planificadores no tienen que comprobar eso. S\u00f3lo tienen que mirar qu\u00e9 restricci\u00f3n anular para liberar alguna capacidad de transporte adicional.<\/p>\n

\u00bfLos planificadores de su empresa ya trabajan con un sistema de planificaci\u00f3n de rutas? Entonces usa el tiempo que queda hasta el Black Friday y la Navidad para calcular escenarios para estos tiempos dif\u00edciles: \u00bfCu\u00e1l fue el aumento de diciembre en los vol\u00famenes de los a\u00f1os anteriores? A\u00f1ada ese aumento a los vol\u00famenes de este a\u00f1o, y deje que el sistema lo calcule. Entonces le ser\u00e1 f\u00e1cil saber cu\u00e1nta capacidad de transporte necesitar\u00e1, y d\u00f3nde esperar los imprevistos.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=”” shape=”square” style=”flat” color=”black” add_button=”bottom” btn_title=”Conozca m\u00e1s ” btn_style=”flat” btn_shape=”square” btn_color=”white” btn_link=”url:https%3A%2F%2Fwww.ptvgroup.com%2Fen%2Fsolutions%2Fproducts%2Fptv-route-optimiser%2Fbook-a-demo%2F|target:_blank”]<\/p>\n

\u00bfEst\u00e1 preparado?<\/h2>\n

Utilice el software Route Optimizer para mejorar sus servicios de entrega[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

El mes de diciembre, en el que se registra un aumento de los pedidos online, puede ser un reto para los minoristas y la log\u00edstica del e-commerce. Aqu\u00ed est\u00e1n nuestros consejos para una entrega exitosa en este mes tan saturado. […]<\/p>\n

LEER M\u00c1S<\/a><\/p>\n","protected":false},"author":120,"featured_media":8238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1724,1727],"tags":[],"class_list":["post-8744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistica-y-transporte","category-programacion-routas"],"yoast_head":"\nLog\u00edstica del e-commerce : El reto de diciembre| PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"La log\u00edstica del e-commerce es necesaria para cubrir los pedidos online en diciembre. 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