{"id":1429,"date":"2019-09-20T14:47:19","date_gmt":"2019-09-20T12:47:19","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=1429"},"modified":"2020-10-05T16:11:27","modified_gmt":"2020-10-05T14:11:27","slug":"data-aide-a-la-digitalisation-de-la-fonction-transport","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/fr\/transport-et-logistique\/data-aide-a-la-digitalisation-de-la-fonction-transport\/","title":{"rendered":"Digitalisation de la fonction transport"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]PTV et Hub One, deux soci\u00e9t\u00e9s leaders dans la digitalisation de la fonction transport, ont associ\u00e9 leur savoir-faire<\/span>\u00a0pour d\u00e9velopper une offre de tra\u00e7abilit\u00e9<\/span>\u00a0<\/span>int\u00e9gr\u00e9e<\/span>.<\/span>\u00a0Au c\u0153ur de ce partenariat<\/span>,<\/span>\u00a0le r\u00f4le de la data est central<\/span>.\u00a0<\/span>Dominique\u00a0<\/span>Gaborit<\/span>, Directeur March\u00e9 T&L<\/span>\u00a0chez<\/span>\u00a0Hub One,<\/span>\u00a0<\/span>Guillaume Vallin<\/span>, son interlocuteur chez PTV<\/span>\u00a0et Marc\u00a0<\/span>Dalbard<\/span>,\u00a0<\/span>Strategic Business\u00a0<\/span>Development<\/span>\u00a0chez PTV GROUP<\/span>,<\/span>\u00a0<\/span>partagent la m\u00eame conviction\u202f: capitaliser sur la donn\u00e9e requiert\u00a0<\/span>une\u00a0<\/span>ma\u00eetrise des processus du transport<\/span>\u00a0<\/span>associ\u00e9e \u00e0 une\u00a0<\/span>expertise technologique<\/span>\u00a0de haut niveau.<\/span>\u00a0<\/span><\/p>\n

La c<\/span>apacit\u00e9<\/span>\u00a0d\u2019accompagner\u00a0<\/span>la\u00a0<\/span>transformation digitale<\/span>\u00a0<\/span>des entreprises<\/span>\u00a0<\/span><\/h2>\n

Hub One, filiale du groupe A\u00e9roports de Paris, est compos\u00e9 de trois divisions : un p\u00f4le<\/span>\u00a0T<\/span>\u00e9l\u00e9com qui existe depuis 40 ans, une offre\u00a0<\/span>Cyber S\u00e9curit\u00e9<\/span>\u00a0avec la r\u00e9cente acquisition de la soci\u00e9t\u00e9\u00a0<\/span>Sea<\/span>\u00a0<\/span>D<\/span>ream<\/span>\u00a0sp\u00e9cialis\u00e9e dans les tests de s\u00e9curit\u00e9 offensive, et une division Tra\u00e7abilit\u00e9 & Mobilit\u00e9 qui op\u00e8re principalement dans le mon<\/span>de de la\u00a0<\/span>s<\/span>upply<\/span>\u00a0<\/span>chain<\/span>\u00a0et du transport.\u00a0<\/span>
\nDominique Gaborit<\/span>, Directeur March\u00e9 T&L chez Hub One,<\/span>\u00a0aime rappeler la\u00a0<\/span>vocation globale de\u00a0<\/span>l\u2019entreprise<\/span>\u202f: \u00ab<\/span>\u00a0<\/span>nous d\u00e9veloppons, d\u00e9ployons et maintenons en conditions op\u00e9rationnelles des solutions m\u00e9tiers adapt\u00e9es aux enjeux des acteurs de la distribution, du transport et de la logistique, de l\u2019a\u00e9roportuaire<\/span>\u00a0<\/span>\u00bb.<\/span>\u00a0<\/span><\/p>\n

Les solutions PTV<\/span>, quant \u00e0 elles,\u00a0<\/span>optimise<\/span>nt<\/span>\u00a0les mobilit\u00e9s, mobilit\u00e9 des personnes et mobilit\u00e9 des marchandises<\/span>\u00a0en France et \u00e0 l\u2019international<\/span>.<\/span>\u00a0<\/span>D<\/span>epuis plus de 40ans<\/span>,<\/span>\u00a0le partenariat entre<\/span>\u00a0PTV et Hub One\u00a0<\/span>c<\/span>o<\/span>uvre<\/span>\u00a0un p\u00e9rim\u00e8tre qui va de la planification strat\u00e9gique jusqu’au suivi d’ex\u00e9cution<\/span>\u00a0du transport de marchandises.<\/span>
\nGuillaume VALLIN,\u00a0<\/span>Account<\/span>\u00a0Manager chez PTV,\u00a0<\/span>revient sur la compl\u00e9mentarit\u00e9 et les synergies d’activit\u00e9 entre les deux entreprises : la ma\u00eetrise du temps r\u00e9el, le suivi et l’importance de la digitalisation des donn\u00e9es transports.<\/span>\u00a0\u00ab<\/span>\u00a0<\/span>PTV facilite et fluidifie<\/span>\u00a0la<\/span>\u00a0mobilit\u00e9 des marchandises avec des logiciels bas\u00e9s sur la combinaison de donn\u00e9es et d’algorithmes qui vont permettre de mod\u00e9liser, de simuler, de planifier, de pr\u00e9dire, puis de suivre et de contr\u00f4ler les op\u00e9rations en temps r\u00e9el. Nos\u00a0<\/span>expertises<\/span>\u00a0respectives s\u2019additionnent et\u00a0<\/span>se compl\u00e8tent\u00a0<\/span>de la partie strat\u00e9gique jusqu’\u00e0 la partie op\u00e9rationnelle<\/span>, nous accompagnons la transformation digitale de nos clients<\/span>\u00a0<\/span>\u00bb.<\/span>\u00a0<\/span><\/p>\n

Un partenariat\u00a0<\/span>strat\u00e9gique qui fait sens<\/span>\u00a0<\/span>\u00a0<\/span><\/h2>\n

Le partenariat entre PTV et\u00a0<\/span>Hub One<\/span>\u00a0se mat\u00e9rialise par l\u2019offre<\/span>\u00a0<\/span>H<\/span><\/b>ub One Delivery<\/span><\/b>, u<\/span>ne solution de tra\u00e7abilit\u00e9 des livra<\/span>isons et marchandises\u00a0<\/span>d\u2019une<\/span>\u00a0grande souplesse d\u2019utilisation pour les entreprises<\/span>\u00a0clientes<\/span>. Coupl\u00e9e\u00a0<\/span>avec une application PDA et une application back\u00a0<\/span>office,\u00a0<\/span>la solution est\u00a0<\/span>interfac\u00e9e avec les optimisateurs de PTV<\/span>.<\/span>\u00a0<\/span>Dominique Gabor<\/span>it<\/span>\u00a0pr\u00e9cise\u202f:<\/span>\u00a0<\/span>\u00ab\u202f<\/span>d<\/span>ans Hub<\/span>\u00a0One<\/span>\u00a0Delivery,\u00a0<\/span>nous utilisons<\/span>\u00a0beaucoup les\u00a0<\/span>X<\/span>\u00a0servers pour les ETA ETD, pour la cartographie, pour tout ce qui est g\u00e9olocalisation et les navigateurs PL de PTV pour la navigation PDA pour les chauffeurs<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span><\/p>\n

Pour proposer<\/span>\u00a0une compl\u00e9t<\/span>ude de solutions chez\u00a0<\/span>des<\/span>\u00a0client<\/span>s communs<\/span>,\u00a0<\/span>l\u2019alliance PTV\/Hub One fait sens<\/span>\u00a0\u00e0 chaque \u00e9tape d\u2019un<\/span>\u00a0processus op\u00e9rationnel\u202f:<\/span>\u00a0l’organisation du transport\u00a0<\/span>et son<\/span>\u00a0optimisation, le pilotage une fois que les camions sont partis, le r\u00e9alis\u00e9,<\/span>\u00a0puis<\/span>\u00a0comparer\u00a0<\/span>le r\u00e9al<\/span>is\u00e9 avec le pr\u00e9visionnel et enfin<\/span>\u00a0remonter toutes les donn\u00e9es dans des bases de connaissances pour\u00a0<\/span>permettre<\/span>\u00a0une am\u00e9lioration continue du syst\u00e8me\u00a0<\/span>supply<\/span>\u00a0<\/span>chain<\/span>.<\/span>\u00a0<\/span><\/p>\n

L<\/span>es donn\u00e9es au c\u0153ur de la performance<\/span>\u00a0<\/span><\/h2>\n

L<\/span>a digitalisation de la fonction transport\u00a0<\/span>implique<\/span>\u00a0bien \u00e9videmment<\/span>\u00a0un certain nombre d’<\/span>interm\u00e9diaires\u00a0<\/span>tels que les chargeurs, les prestataires logistiques et 3PL, les transporteurs prestataires et diff\u00e9rents\u00a0<\/span>sous-traitants<\/span>\u00a0qui peuvent intervenir.\u00a0<\/span>\u00ab\u202f<\/span>L<\/span>a capitalisation de la donn\u00e9e est\u00a0<\/span>donc\u00a0<\/span>absolument essentielle sur<\/span>\u00a0<\/span>l’ens<\/span>emble de cette<\/span>\u00a0cha\u00eene pour qu’elle<\/span>\u00a0soit correcte et partag\u00e9e<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span>Et Dominique Ga<\/span>borit de poursuivre\u202f:\u00a0<\/span>\u00ab\u202fd<\/span>ans le monde du transport,\u00a0<\/span>tout le monde exerce \u00e0 peu pr\u00e8s<\/span>\u00a0<\/span>le m\u00eame m\u00e9tier mais chacun est un peu diff\u00e9rent donc afin de bien conna\u00eetre l’activit\u00e9 de chaque client, nous proc\u00e9dons g\u00e9n\u00e9ralement \u00e0 un gros travail d\u2019immersion pour\u00a0<\/span>identifier et num\u00e9riser<\/span>\u00a0toutes les donn\u00e9es n\u00e9cessaires \u00e0 l’optimisation et au suivi de livraison<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span>E<\/span>n fonction<\/span>\u00a0de la taille et<\/span>\u00a0de la maturit\u00e9 digitale du client, la\u00a0<\/span>mise en place\u00a0<\/span>de\u00a0<\/span>la<\/span>\u00a0solution\u00a0<\/span>Hub One Delivery<\/span><\/b>\u00a0s\u2019effectue sur une p\u00e9riode de 3 \u00e0 6 mois.<\/span>\u00a0<\/span><\/p>\n

Que va-t-on retrouver dans la digitalisation de la fonction transport\u202f?<\/span>\u00a0<\/span><\/h2>\n

La premi\u00e8re phase est\u00a0<\/span>la num\u00e9risation des donn\u00e9<\/span>es transports.\u00a0<\/span>L<\/span>orsqu’on parle de planification de tourn\u00e9es, on va retrouver des structures de besoins similaires\u202f: les commandes (les ordres de transport), les d<\/span>estinataires<\/span>, les adresses, les longitudes et les latitudes, les temps de service, les caract\u00e9ristiques des v\u00e9hicules<\/span>\u202f; c’est du socle commun.\u00a0<\/span>
\nEnsuite\u00a0<\/span>sont collect\u00e9es des donn\u00e9es\u00a0<\/span>propres \u00e0 l’activit\u00e9 elle-m\u00eame<\/span>\u00a0<\/span>et tout un ensemble de param\u00e8tres que l’on va regroup<\/span>er sous le terme de contraintes ;<\/span>\u00a0par exemple les contraintes d’optimisation comme les<\/span>\u00a0plages horaires de mon client,<\/span>\u00a0<\/span>les unit\u00e9s de mesure, les quantit\u00e9s, la nature des marchandises, les capacit\u00e9s de mes v\u00e9hicules\u202f: est-ce que je transporte des palettes<\/span>, est-<\/span>ce que je suis plut\u00f4t dans du transport de barres d’acier ou de citernes,<\/span>\u00a0etc.,<\/span>\u00a0tous ces \u00e9l\u00e9ments vont\u00a0<\/span>\u00a0<\/span>avoir une influence sur la mani\u00e8re dont on va qualifier les donn\u00e9es.<\/span>
\nUn crit\u00e8re essentiel, c\u2019est la\u00a0<\/span>volum\u00e9trie\u00a0<\/span>car plus on a de clients, plus la collecte\u00a0<\/span>des donn\u00e9es et leur<\/span>\u00a0<\/span>mise \u00e0 jour va n\u00e9cessiter un travail<\/span>\u00a0<\/span>important<\/span>, donc\u00a0<\/span>tout d\u00e9pend\u00a0<\/span>de la capacit\u00e9 \u00e0 mobiliser les\u00a0<\/span>bonnes pe<\/span>rsonnes pour<\/span>\u00a0initialiser les\u00a0<\/span>donn\u00e9es manquantes\u00a0<\/span>dans le r\u00e9f\u00e9rentiel<\/span>\u00a0<\/span>et<\/span>\u00a0surtout les faire vivre<\/span>\u2026<\/span>\u00a0<\/span><\/p>\n

Car u<\/span>ne fois ces donn\u00e9es num\u00e9ris\u00e9es, on va pa<\/span>s<\/span>ser \u00e0 la phase d’exploitation. L<\/span>‘exploitation va d\u00e9marrer par la planification des tourn\u00e9es avec l\u2019objectif d’optimiser les moyens mis \u00e0 disposition pour assurer le meilleur service pour les livraisons et les collectes<\/span>\u202f: \u00ab\u202fon est dans la pr\u00e9vision des moyens n\u00e9cessaires pour assurer le service retenu aupr\u00e8s de mes clients dans le respect de leurs contraintes\u00bb.<\/span>\u00a0<\/span><\/p>\n

Apr\u00e8s la planification,<\/span>\u00a0<\/span>c\u2019est l\u2019\u00e9tape de\u00a0<\/span>la r\u00e9alisation<\/span>\u202f: il s\u2019agit\u00a0<\/span>d\u2019ex\u00e9cuter les op\u00e9rations\u00a0<\/span>toujours sur la base de ces donn\u00e9es<\/span>\u00a0num\u00e9ris\u00e9es qui vont se transmettre au\u00a0<\/span>fil du processus d’un outil \u00e0 l’autre<\/span>.<\/span>
\nOn<\/span>\u00a0va pouvoir tracer les op\u00e9rations, les suivre et en fonction des al\u00e9as, s’adapter et r\u00e9ajuster sur la base du temps r\u00e9el.<\/span>
\nEt enfin lors de cette phase d’ex\u00e9cution<\/span>,<\/span>\u00a0on va r\u00e9cup\u00e9rer un certain nombre de donn\u00e9es tr<\/span>ansport<\/span>\u00a0lesquelles<\/span>\u00a0<\/span>vont enrich<\/span>i<\/span>r l’int\u00e9gralit\u00e9 du r\u00e9f\u00e9rentiel<\/span>\u00a0<\/span>de mani\u00e8re \u00e0 effectuer\u00a0<\/span>un<\/span>\u00a0cercle vertueux d’am\u00e9lioration continue<\/span>,<\/span>\u00a0l’ensemble visant \u00e0\u00a0<\/span>optimiser<\/span>\u00a0<\/span>l<\/span>es \u00e9tapes successives\u00a0<\/span>du<\/span>\u00a0processus.<\/span>\u00a0<\/span><\/p>\n

D<\/span>es donn\u00e9es\u00a0<\/span>qui am\u00e9liorent\u00a0<\/span>l\u2019exp\u00e9rience client<\/span>\u00a0<\/span><\/h2>\n

Pour\u00a0<\/span>Dominique Gaborit, \u00ab\u202f<\/span>les attentes<\/span>\u00a0ont \u00e9volu\u00e9<\/span>\u00a0aussi vite que la technologie<\/span>\u00a0et il faut savoir y r\u00e9pondre<\/span>, voire les anticiper<\/span>. L<\/span>e client final, professionnel ou particulier, a besoin d’informations pr\u00e9cises<\/span>\u00a0auxquelles il\u00a0<\/span>s\u2019<\/span>est habitu\u00e9<\/span>\u00a0: \u00e0 quelle heure est pr\u00e9vue l’arriv\u00e9e du livreur ou du camion, la nature de la livraison, etc.<\/span>\u00a0<\/span>\u00ab\u202f<\/span>Nous travaillons beaucoup avec PTV sur les avances\/retards ce que l’on nomme les ETA ETD, et nous mettons \u00e0 disposition de nos clients ce type d’information en temps r\u00e9el via des alertes sms, mails ou via notre extranet<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span><\/p>\n

S<\/span>ur le terrain,\u00a0<\/span>\u00ab\u202f<\/span>nous faisons en sorte que<\/span>\u00a0le transporteur\u00a0<\/span>puisse\u00a0<\/span>s’assure<\/span>r<\/span>\u00a0que le client ser<\/span>a pr\u00e9sent lors de la livraison,\u00a0<\/span>et que<\/span>\u00a0<\/span>ce dernier<\/span>\u00a0\u00e9vite de rester chez lui\u00a0<\/span>une\u00a0<\/span>demi-journ\u00e9e<\/span>\u00a0pour attendre un colis alors que nous sommes en capacit\u00e9 de lui donner la veille<\/span>\u00a0ou le matin<\/span>\u00a0une information<\/span>\u00a0tr\u00e8s pr\u00e9cise sur l\u2019h<\/span>eure d’arriv\u00e9e<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span><\/p>\n

Le traitement\u00a0<\/span>des litiges<\/span>\u00a0est<\/span>\u00a0\u00e9galement<\/span>\u202fplus efficace : gr\u00e2ce au<\/span>\u00a0pilotage de tourn\u00e9es avec des PDA dans les camions,\u00a0<\/span>on peut<\/span>\u00a0t<\/span>racer des litiges en temps r\u00e9el,\u00a0<\/span>ce qui \u00e9vite\u00a0<\/span>toute<\/span>s les ressaisies en back office\u202f; de plus,<\/span>\u00a0<\/span>cela permet\u00a0<\/span>potentiellement sur la livraison d’un\u00a0<\/span>produit<\/span>\u00a0technologique de le renvoyer \u00e0 un SAV imm\u00e9diatement si jamais un\u00a0<\/span>dys<\/span>fonctionnement\u00a0<\/span>\u00e9tait d\u00e9clar\u00e9 \u00e0 l’installation.<\/span>\u00a0<\/span><\/p>\n

De la m\u00eame mani\u00e8re,<\/span>\u00a0l<\/span>a preuve de livraison compl\u00e8tement d\u00e9mat\u00e9rialis\u00e9e<\/span>\u00a0<\/span>simplifie<\/span>\u00a0<\/span>la relation avec\u00a0<\/span>\u00a0le client<\/span>, lequel\u00a0<\/span>dispose<\/span>\u00a0de son bon de livraison d\u00e9mat\u00e9rialis\u00e9<\/span>\u00a0en temps r\u00e9el<\/span>\u00a0sur l’extranet ou via mail<\/span>,<\/span>\u00a0<\/span>avec\u00a0<\/span>un ajustement\u00a0<\/span>en cas d\u2019\u00e9v\u00e9nement non programm\u00e9<\/span>\u202f: \u00ab\u202fnous pouvons<\/span>\u00a0<\/span>effectuer des t\u00e2ches suppl\u00e9mentaires et r\u00e9ajuster<\/span>\u00a0l’acte de livraison,<\/span>\u00a0<\/span>et\u00a0<\/span>potentiellement enrichir de mani\u00e8re interactive\u00a0<\/span>les bases de connaissance<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span><\/p>\n

Dominique Gaborit<\/span>\u00a0n\u2019est pas avare d\u2019arguments<\/span>\u202f: \u00ab\u202fn<\/span>ous sommes<\/span>\u00a0\u00e9galement<\/span>\u00a0capables de\u00a0<\/span>propose<\/span>r\u00a0<\/span>un certain nombre d\u2019indicateurs,\u00a0<\/span>tout ce qui est suivi de contenants si vous avez des contenants d’une grande valeur,\u00a0<\/span>ou encore<\/span>\u00a0<\/span>les suivis<\/span>\u00a0de temp\u00e9ratures en temps r\u00e9el<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span>
\nC\u2019est le cas dans le monde de l’agroalimentaire\u202f: \u00ab\u202fnous avons beaucoup de clients communs pour qui la temp\u00e9rature est une probl\u00e9matique majeure. Nous pouvons suivre et renvoyer tout ce qui est donn\u00e9es de temp\u00e9rature en temps r\u00e9el sur les outils de back office\u00a0 et\u00a0 alerter les diff\u00e9rents responsables concern\u00e9s en cas\u00a0<\/span>d\u2019incidents<\/span>\u00a0<\/span>constat\u00e9s\u202f\u00bb.<\/span>\u00a0<\/span><\/p>\n

C<\/span>ela ouvre<\/span>\u00a0aussi\u00a0<\/span>beaucoup de possibilit\u00e9s de<\/span>\u00a0tra\u00e7abilit\u00e9<\/span>,\u00a0<\/span>donc de<\/span>\u00a0contr\u00f4le<\/span>\u00a0<\/span>pour s\u2019assurer que les portes ne s’ouvrent jamais entre un d\u00e9p\u00f4t et un magasin. \u00ab\u202f<\/span>Grace \u00e0 des capteurs<\/span>\u00a0d\u2019ouverture de porte<\/span>, nous pouvons d\u00e9tecter et localiser<\/span>\u00a0des arr\u00eats camion non pr\u00e9vu<\/span>s dans un planning et\u00a0<\/span>des ouvertures de porte suspectes… car\u00a0<\/span>cela<\/span>\u00a0<\/span>peut\u00a0<\/span>co\u00fbte<\/span>r<\/span>\u00a0tr\u00e8s cher \u00e0 l’entreprise<\/span>. Dans ce cas pr\u00e9cis, une alerte SMS est imm\u00e9diatement envoy\u00e9e aux responsables du chauffeur<\/span>\u00a0\u00bb.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Un<\/span>e multiplication de<\/span>\u00a0b\u00e9n\u00e9fices<\/span>\u00a0<\/span><\/h2>\n

Marc\u00a0<\/span>D<\/span>albard<\/span>, Strategic Business\u00a0<\/span>Development<\/span>\u00a0chez\u00a0<\/span>PTV<\/span>\u00a0GROUP<\/span>,\u00a0<\/span>acquiesce<\/span>\u00a0<\/span>: \u201c c<\/span>‘est tout de l’int\u00e9r\u00eat de partager ses donn\u00e9es du r\u00e9f\u00e9rentiel transport entre les tables de planification et les tables de suivi d’ex\u00e9cution<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span>
\nChaque jour,\u00a0<\/span>il<\/span>\u00a0est en contact avec des clients\u00a0<\/span>et \u00e0 l\u2019\u00e9coute de<\/span>\u00a0leur<\/span>s probl\u00e9matiques<\/span>\u00a0<\/span>:\u00a0<\/span>il s\u2019emploie\u00a0<\/span>\u00e0\u00a0<\/span>promouvoir les atouts de la digitalisation<\/span>\u00a0\u00e0 travers\u00a0<\/span>une\u00a0<\/span>exp\u00e9rience puis\u00e9e sur le terrain<\/span>. Par exemple<\/span>,\u00a0<\/span>lorsque qu\u2019un op\u00e9rateur impose<\/span>\u00a0des contraintes horaires relativement fortes sur un certain nombre de clients et\u00a0<\/span>que l\u2019on constate<\/span>\u00a0lors de l’ex\u00e9cution que le conducteur ne respecte quasiment jamais cette contrainte horaire\u202f: le fait de\u00a0<\/span>pouvoir\u00a0<\/span>traduire la r\u00e9alit\u00e9 des contraintes, de la num\u00e9riser, de la qualifier et de la\u00a0<\/span>passer aux diff\u00e9rents outils dont l’outil d’optimisation de tourn\u00e9es est forc\u00e9ment un\u00a0<\/span>atout appr\u00e9ci\u00e9 par\u00a0<\/span>nos clients<\/span>.<\/span>\u00a0<\/span><\/p>\n

Les b\u00e9n\u00e9fices de la num\u00e9risation<\/span>\u00a0<\/span>se manifestent \u00e0 plusieurs niveau<\/span>x<\/span>\u202f:<\/span>\u00a0<\/span>en premier lieu<\/span>, l’obtention de tourn\u00e9es\u00a0<\/span>rationalis\u00e9es\u00a0<\/span>int\u00e9grant<\/span>\u00a0des contraintes r\u00e9elles,\u00a0<\/span>et<\/span>\u00a0optimis\u00e9e<\/span>s<\/span>\u00a0sur le p<\/span>lan des indicateurs<\/span>,<\/span>\u00a0<\/span>est<\/span>\u00a0d\u00e9j\u00e0<\/span>\u00a0<\/span>totalement applicable \u00e0 la r\u00e9alit\u00e9<\/span>\u00a0op\u00e9rationnelle.<\/span>\u00a0<\/span><\/p>\n

L’une des cons\u00e9quences\u00a0<\/span>indirectes\u00a0<\/span>concerne l’optimisation en elle-m\u00eame des moyens qu’il<\/span>s soient propres ou affr\u00e9t\u00e9s par la<\/span>\u00a0sous-traitance.\u00a0<\/span>\u00ab\u202f\u00a0<\/span>Nous allons pouvoir am\u00e9liorer le taux de remplissage et maximiser l’utilisation des moyens en fonction de leurs disponibilit\u00e9s et tout en respectant l’int\u00e9gralit\u00e9 des contraintes qui nous sont pos\u00e9es<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span><\/p>\n

Et\u00a0<\/span>comment ne pas citer<\/span>\u00a0<\/span>l’am\u00e9lioration du taux de service<\/span>,\u00a0<\/span>un\u00a0<\/span>objectif<\/span>\u00a0auquel chaque client est sensible<\/span>.<\/span>\u00a0<\/span>Rappelons que l<\/span>es contraintes les plus fortes lors des simulations et de la production\u00a0<\/span>d’optimisation de tourn\u00e9es\u00a0<\/span>sont les contraintes horaires des diff\u00e9rents destinataires.<\/span>
\nLe taux de service va notamment se mesurer sur la capacit\u00e9 \u00e0 livrer la marchandise pr\u00e9vue au destinataire pr\u00e9vu mais \u00e9galement sur le respect de la contrainte horaire.<\/span>\u00a0\u00ab\u202f<\/span>A l’aide de donn\u00e9es digitalis\u00e9es sur l’int\u00e9gralit\u00e9 de ces contraintes, nous allons pouvoir obtenir m\u00e9caniquement une am\u00e9lioration du taux de service, tout simplement parce qu’il sera sous contr\u00f4le \u00e0 la fois dans l’outil d’optimisation et dans l’outil de suivi d’ex\u00e9cution<\/span>\u202f\u00bb.<\/span>\u00a0<\/span><\/p>\n

Sim<\/span>plification, s\u00e9curisation et\u00a0<\/span>transparence<\/span>\u00a0<\/span><\/h2>\n

\u00a0<\/span>\u00ab\u202f<\/span>L<\/span>a digitalisation de la fonction transport est un vecteur de simplification, de s\u00e9curisatio<\/span>n et de transparence<\/span>\u202f\u00bb<\/span>. Pourquoi, p<\/span>arce que vous disposez de toutes les donn\u00e9es n\u00e9cessaires digitalis\u00e9es pour pouvoir r\u00e9aliser vos diff\u00e9rentes actions que ce soit la planification ou le suivi d’<\/span>ex\u00e9cution sans avoir\u00a0<\/span>par exemple\u00a0<\/span>\u00e0\u00a0<\/span>subir une trop grande\u00a0<\/span>inter<\/span>d\u00e9pendance avec les\u00a0<\/span>experts\u00a0<\/span>de votre entreprise de<\/span>\u00a0transport<\/span>,<\/span>\u00a0qui auront peut<\/span>-\u00eatre vingt ans d’anciennet\u00e9 mais dont l’int\u00e9gralit\u00e9 d<\/span>es donn\u00e9es\u00a0<\/span>sont uniquement\u00a0<\/span>stock\u00e9<\/span>e<\/span>s dans un coin de leur t\u00eate.<\/span>\u00a0<\/span>“C’est une vraie probl\u00e9matique que l’on rencontre assez fr\u00e9quemment chez nos clients ou les domaines d’expertise et les domaines d’intervention ne sont<\/span>\u00a0pas partag\u00e9s. Prenons comme hypoth\u00e8se<\/span>\u00a0<\/span>la situation\u00a0<\/span>d’un\u00a0<\/span>collaborateur<\/span>\u00a0qui r\u00e9alise<\/span>\u00a0la planification d’un transporteur<\/span> depuis des ann\u00e9es; en cas d’absence\u00a0<\/span>de derni\u00e8re minute<\/span>, le jour o\u00f9 il faut trouver un<\/span>e personne pour le remplacer,\u00a0<\/span>il n’est pas rare que la productivit\u00e9 de la planification s’en ressente imm\u00e9diatement que ce soit sur les indicateurs quantitatifs mais \u00e9galement sur la partie du taux de service avec une incidence le respect des plages horaires.<\/span>\u00a0<\/span><\/p>\n

C\u2019est un \u00ab<\/span>\u00a0vecteur de transparence<\/span>\u202f\u00bb<\/span>\u00a0car l<\/span>a<\/span>\u00a0donn\u00e9e digitalis\u00e9e utilis\u00e9e sur l’int\u00e9gralit\u00e9 du processus est partag\u00e9e par tous les acteurs du transport, clients, exploitants et conducteurs : elle devient donc transparente et ouvre la por<\/span>te \u00e0 de nombreuses\u00a0<\/span>perspectives techniques et<\/span>\u00a0commerciales.<\/span>\u00a0<\/span><\/p>\n

Des offres de services diff\u00e9renci\u00e9es<\/span>\u00a0<\/span>\u00e0 l\u2019<\/span>auto-<\/span>apprentissage<\/span>\u00a0<\/span><\/h2>\n

Tous<\/span>\u00a0<\/span>les professionnels\u00a0<\/span>vous diront<\/span>\u00a0que les contraintes\u00a0<\/span>op\u00e9rationnelles\u00a0<\/span>sont\u00a0<\/span>croissantes<\/span>, qu\u2019elles soient l\u00e9gales, techniques ou li\u00e9es \u00e0 une concurrence effr\u00e9n\u00e9e<\/span>\u00a0:\u00a0<\/span>\u00ab\u202f<\/span>il faut toujours faire plus avec plus de<\/span>\u00a0contraintes et potentiellement\u00a0<\/span>moins de moyens<\/span>\u202f\u00bb<\/span>.\u00a0<\/span>
\nPour y r\u00e9pondre,\u00a0<\/span>la<\/span>\u00a0digitalisation des\u00a0<\/span>donn\u00e9e<\/span>s<\/span>,<\/span>\u00a0<\/span>associ\u00e9e<\/span>\u00a0\u00e0 la\u00a0<\/span>ma\u00eet<\/span>rise des\u00a0<\/span>processus et des moyens<\/span>,<\/span>\u00a0permet\u00a0<\/span>de<\/span>\u00a0d\u00e9velopper des offres de services diff\u00e9renci\u00e9es\u202f:\u00a0<\/span>\u00ab\u202f nous sommes en\u00a0<\/span>capacit\u00e9<\/span>\u00a0de p<\/span>roposer non pas une plage horaire de<\/span>\u00a0<\/span>trois heures mais quasiment un rend<\/span>ez-<\/span>vous su<\/span>r une plage horaire d’une heure. C’est une contrainte\u00a0<\/span>additionnelle\u00a0<\/span>importante<\/span>\u00a0mais celle-ci peut\u00a0<\/span>\u00eatre honor\u00e9<\/span>e<\/span>\u00a0<\/span>et<\/span>\u00a0<\/span>surtout<\/span>\u00a0valoris\u00e9<\/span>e<\/span>\u00a0au-del\u00e0<\/span>\u00a0des<\/span>\u00a0<\/span>indicateurs logistique<\/span>s<\/span>\u00a0et de la ma\u00eetrise<\/span>\u00a0<\/span>des\u00a0<\/span>co\u00fbts<\/span>\u202f:<\/span>\u00a0<\/span>\u00ab\u202f<\/span>la digitalisation permet de d\u00e9velopper<\/span>\u00a0des<\/span>\u00a0perspectives commerciales d’accroissement du service\u00a0<\/span>in\u00e9dites<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span><\/p>\n

A<\/span>utre perspective<\/span>\u00a0<\/span>induite par\u00a0<\/span>l’enrichissem<\/span>ent<\/span>\u00a0continu<\/span>\u00a0du r\u00e9f\u00e9rentiel,<\/span>\u00a0<\/span>\u00ab\u202f<\/span>l\u2019<\/span>auto-<\/span>apprentissage\u00a0<\/span>orchestr\u00e9e<\/span>\u00a0dans nos outils par<\/span>\u00a0<\/span>des\u00a0<\/span>algor<\/span>i<\/span>t<\/span>h<\/span>mes<\/span>\u00a0tr\u00e8s complexes<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0L\u00e0 encore Marc\u00a0<\/span>Dalbard<\/span>\u00a0<\/span>\u00a0<\/span>s\u2019<\/span>appuie<\/span>\u00a0sur d<\/span>es\u00a0<\/span>am\u00e9liorations<\/span>\u00a0<\/span>apport\u00e9es dans<\/span>\u00a0la planification des tourn\u00e9es\u202f:<\/span>\u00a0<\/span>\u00ab\u202f<\/span>nous agi<\/span>ssons<\/span>\u00a0sur la disponibilit\u00e9\u00a0<\/span>effective\u00a0<\/span>du livreur en mesurant le temps de service, c’est-\u00e0 dire le temps d’op\u00e9ration que celui-ci va passer chez un client pour la livraison ou le chargement<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0Et\u00a0 g<\/span>r\u00e2ce aux donn\u00e9es mises \u00e0 jour dans\u00a0<\/span>les bases de connaissance<\/span>\u00a0et r\u00e9inject\u00e9es dans\u00a0<\/span>le<\/span>s programmes de planification,\u00a0<\/span>\u00ab\u202f<\/span>nos applications corrigent<\/span>\u00a0les hypoth\u00e8ses\u00a0<\/span>initiales<\/span>\u00a0<\/span>et\u00a0<\/span>adaptent<\/span>\u00a0les tourn\u00e9es \u00e0 la r\u00e9alit\u00e9 des donn\u00e9es terrain<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span><\/p>\n

L\u2019<\/span>auto-<\/span>apprentissage<\/span>, c\u2019<\/span>est\u00a0<\/span>l<\/span>e fruit de l<\/span>\u2019intelligence\u00a0<\/span>artificielle combin\u00e9e \u00e0 la data\u202f:<\/span>\u00a0<\/span>c’est<\/span>\u00a0<\/span>notamment le<\/span>\u00a0g\u00e9ocodage de l\u2019adresse<\/span>\u00a0du destinataire<\/span>\u00a0qui consiste \u00e0 transformer une entr\u00e9e orthographique en une position g\u00e9ographique.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u00ab\u202f<\/span>L<\/span>es exemples<\/span>\u00a0sont<\/span>\u00a0<\/span>si nombreux\u00a0<\/span>qu\u2019ils\u00a0<\/span>illustrent<\/span>\u00a0parfaitement<\/span>\u00a0le fait que nous sommes clairement sur<\/span>\u00a0une tendance de fond\u00a0<\/span>qui concerne\u00a0<\/span>toutes\u00a0<\/span>les entreprises<\/span>\u00a0<\/span>de l\u2019\u00e9cosyst\u00e8me\u00a0<\/span>supply<\/span>\u00a0<\/span>chain<\/span>\u00a0et transport<\/span>\u202f\u00bb conclut\u00a0<\/span>Dominique<\/span>\u00a0Gaborit.\u00a0<\/span>Aujourd\u2019hui, m\u00eame les\u00a0<\/span>PME et TPE<\/span>\u00a0qui ont<\/span>\u00a0<\/span>recou<\/span>rs \u00e0 du transport ont\u00a0<\/span>l’obligation de num\u00e9riser\u00a0<\/span>leurs donn\u00e9es\u00a0<\/span>afin de pouvoir les exploiter\u00a0<\/span>correctement.<\/span>\u00a0<\/span>\u00ab\u202f<\/span>Plus encore, cette<\/span>\u00a0transformation<\/span>\u00a0digitale s\u2019effectue \u00e0<\/span>\u00a0tr\u00e8s grande<\/span>\u00a0<\/span>vitesse et\u00a0<\/span>se combine avec un\u00a0<\/span>effet de masse<\/span>\u202fqui la rend incontournable. A ce titre,<\/span>\u202f<\/span>la<\/span>\u00a0<\/span>digitalisation des<\/span>\u00a0donn\u00e9es<\/span>\u00a0<\/span>est<\/span>\u00a0<\/span>devenu<\/span>e<\/span>\u00a0un passage oblig\u00e9 dans le cadre<\/span>\u00a0<\/span>de la ma\u00eetrise des processus du<\/span>\u00a0<\/span>transport<\/span>\u202f\u00bb<\/span>.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=”” shape=”square” style=”flat” color=”black” add_button=”bottom” btn_title=”T\u00e9l\u00e9chargez” btn_style=”flat” btn_shape=”square” btn_color=”white” btn_link=”url:%20https%3A%2F%2Fwww.ptvgroup.com%2Ffr%2Flivre-blanc%2Foptimisation-de-tournees%2F|||”]<\/p>\n

Oser le changement<\/h2>\n

La digitalisation de la fonction transport est aujourd’hui au coeur de toutes les strat\u00e9gies.<\/p>\n

Pour en savoir plus, vous pouvez t\u00e9l\u00e9charger notre livre blanc sur l\u2019optimisation de tourn\u00e9es.[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Les donn\u00e9es au c\u0153ur de la performance et de l’exp\u00e9rience client: deux leaders dans la digitalisation de la fonction transport exposent le sujet. […]<\/p>\n

Lire plus<\/a><\/p>\n","protected":false},"author":19,"featured_media":1431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735],"tags":[],"class_list":["post-1429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transport-et-logistique"],"yoast_head":"\nLa data au service de la digitalisation de la fonction transport | PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"La data occupe un r\u00f4le central dans la digitalisation de la fonction transport. 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