{"id":28293,"date":"2025-05-20T12:45:11","date_gmt":"2025-05-20T10:45:11","guid":{"rendered":"https:\/\/blog.ptvlogistics.com\/?p=28293"},"modified":"2025-06-05T15:52:13","modified_gmt":"2025-06-05T13:52:13","slug":"algorithmes-transport-optimisation-tournees-faillite","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/fr\/transport-et-logistique\/algorithmes-transport-optimisation-tournees-faillite\/","title":{"rendered":"\u00c9viter les faillites des transporteurs gr\u00e2ce aux algorithmes transport derni\u00e8re g\u00e9n\u00e9ration"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

Et si les algorithmes transport pouvaient sauver les transporteurs ?<\/strong><\/h2>\n

Les professionnels du transport routier de marchandises<\/a> alertent sur leur situation pr\u00e9occupante. Le nombre de d\u00e9faillances d\u2019entreprises dans ce secteur ne cesse d\u2019augmenter. En 2024, le transport routier de marchandises (TRM) a enregistr\u00e9 603 faillites au deuxi\u00e8me trimestre et 509 au troisi\u00e8me trimestre. Selon l\u2019\u00e9tude annuelle du Comit\u00e9 National Routier<\/a> (CNR), cette hausse s\u2019explique principalement par l\u2019augmentation des co\u00fbts d\u2019exploitation, avec une inflation moyenne de 5,5\u00a0% en 2024. Les co\u00fbts salariaux ont grimp\u00e9 de 7,5\u00a0%, les co\u00fbts mat\u00e9riels de 3,5\u00a0% et les p\u00e9ages de 3\u00a0%. Selon BPCE, les d\u00e9faillances enregistr\u00e9es dans le secteur en 2024 atteignent des niveaux parmi les plus \u00e9lev\u00e9s depuis au moins quinze ans, avec une hausse de 20\u00a0% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. D\u2019apr\u00e8s Les \u00c9chos,<\/a> les PME, souvent familiales et aux marges faibles, voire inexistantes, sont particuli\u00e8rement touch\u00e9es.<\/p>\n

Activer les bons leviers<\/strong><\/h2>\n

Pour ces entreprises, activer les bons leviers est crucial pour maintenir leur activit\u00e9 dans un environnement \u00e9conomique difficile, marqu\u00e9 par une faible visibilit\u00e9. Elles peuvent tenter de r\u00e9duire leurs co\u00fbts d\u2019exploitation en ren\u00e9gociant leurs tarifs, bien que cela ne soit pas toujours ais\u00e9 dans un secteur aussi concurrentiel. L\u2019optimisation fiscale est une autre option, \u00e0 condition d\u2019en ma\u00eetriser les subtilit\u00e9s et les risques. Par ailleurs, mutualiser les ressources, les moyens et les achats avec d\u2019autres entreprises pourrait \u00eatre une solution envisageable, \u00e0 condition de trouver des partenaires fiables.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”28296″ img_size=”450×450″ alignment=”center” css=””][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”60px”][vc_column_text css=””]<\/p>\n

Des <\/span>solutions <\/span>accessibles <\/span>\u00e0 <\/span>tous<\/span><\/strong><\/h2>\n

Des gains op\u00e9rationnels et financiers pour restaurer les marges<\/strong><\/h2>\n

Gr\u00e2ce aux derni\u00e8res avanc\u00e9es en intelligence artificielle et en big data, les outils de planification et d\u2019optimisation des tourn\u00e9es ont franchi un cap significatif. D\u00e9sormais plus performants, rapides et orient\u00e9s vers la r\u00e9duction des co\u00fbts, ces outils garantissent des gains op\u00e9rationnels et financiers pour les transporteurs, m\u00eame ceux d\u00e9j\u00e0 \u00e9quip\u00e9s de solutions existantes. Les <\/span>algorithmes <\/span>transport<\/span> permettent <\/span>d\u2019identifier <\/span>les <\/span>itin\u00e9raires <\/span>les <\/span>plus <\/span>rentables, <\/span>de <\/span>r\u00e9duire <\/span>les <\/span>kilom\u00e8tres <\/span>parcourus <\/span>et <\/span>de <\/span>mieux <\/span>utiliser <\/span>les <\/span>capacit\u00e9s <\/span>disponibles. <\/span>L\u2019utilisation d\u2019un jumeau num\u00e9rique permet, par exemple, de quantifier et de comparer les gains obtenus gr\u00e2ce \u00e0 une nouvelle solution. Entre l\u2019ancienne version des moteurs PTV et la derni\u00e8re, appel\u00e9e PTV OptiFlow<\/a>, une r\u00e9duction de 8 % \u00e0 17 % des co\u00fbts de transport pour un volume de commandes identique a \u00e9t\u00e9 constat\u00e9e. V\u00e9ritable outil de rentabilit\u00e9, PTV OptiFlow constitue une solution efficace pour renforcer son avantage concurrentiel.<\/p>\n

Pour une entreprise de taille moyenne, choisir le bon outil peut g\u00e9n\u00e9rer des \u00e9conomies de plusieurs millions d\u2019euros chaque ann\u00e9e. Il est donc essentiel de comparer les solutions propos\u00e9es par les \u00e9diteurs sp\u00e9cialis\u00e9s en optimisation de tourn\u00e9es.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_column_text css=””]<\/p>\n

R\u00e9pondre aux enjeux environnementaux<\/strong><\/h2>\n

En plus des b\u00e9n\u00e9fices financiers, notamment gr\u00e2ce \u00e0 la r\u00e9duction des co\u00fbts et \u00e0 l\u2019automatisation des processus de planification, l\u2019adoption d\u2019outils num\u00e9riques adapt\u00e9s rev\u00eat une importance capitale pour les transporteurs. Ces outils permettent non seulement d\u2019am\u00e9liorer le suivi des indicateurs de performance, mais aussi de r\u00e9duire leur empreinte carbone. En planifiant des itin\u00e9raires plus efficaces, qui maximisent le taux de remplissage des v\u00e9hicules tout en minimisant le nombre de kilom\u00e8tres parcourus, les transporteurs peuvent limiter les trajets \u00e0 vide et diminuer leur impact environnemental. Les <\/span>algorithmes <\/span>transport<\/span> les <\/span>plus <\/span>r\u00e9cents <\/span>int\u00e8grent <\/span>d\u00e9sormais <\/span>aussi <\/span>des <\/span>objectifs <\/span>environnementaux, <\/span>rendant <\/span>les <\/span>tourn\u00e9es <\/span>plus <\/span>durables <\/span>sans <\/span>compromettre <\/span>la <\/span>rentabilit\u00e9.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”28310″ img_size=”450×450″ alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n

Un secteur en demande<\/strong><\/h2>\n

Cependant, malgr\u00e9 les besoins pressants, de nombreuses \u00e9tudes<\/a> montrent que le secteur du transport n\u2019est pas encore suffisamment num\u00e9ris\u00e9 pour faire face \u00e0 l\u2019ensemble des d\u00e9fis \u00e9conomiques et environnementaux. \u00ab\u00a0L\u2019industrie du TRM est un maillon essentiel de l\u2019\u00e9conomie fran\u00e7aise, notamment pour son r\u00f4le lors de la crise de la COVID-19. Pourtant, comme d\u2019autres secteurs, elle a travers\u00e9 diff\u00e9rentes crises ces derni\u00e8res ann\u00e9es. Sa comp\u00e9titivit\u00e9 \u00e9lev\u00e9e, sa d\u00e9pendance aux donneurs d\u2019ordre, l\u2019\u00e9volution des canaux de distribution et le besoin croissant d\u2019un transport durable bouleversent les organisations de transport\u00a0\u00bb, souligne l\u2019AFT, organisme d\u00e9di\u00e9 au d\u00e9veloppement des m\u00e9tiers du transport et de la logistique.<\/p>\n

Investir dans des technologies avanc\u00e9es\u00a0 <\/strong><\/h2>\n

Pour survivre, les entreprises de transport doivent investir dans des technologies de pointe et am\u00e9liorer leurs syst\u00e8mes d\u2019information gr\u00e2ce \u00e0 des fonctionnalit\u00e9s d\u2019optimisation des tourn\u00e9es. Aujourd\u2019hui, ces solutions sont plus accessibles gr\u00e2ce au Cloud, aux mod\u00e8les SaaS et \u00e0 leur int\u00e9gration simplifi\u00e9e avec les TMS et autres syst\u00e8mes logistiques. De plus, leur retour sur investissement est de plus en plus rapide, comme le montrent des exemples d\u2019entreprises telles que Hello Fresh<\/a> et Crisp<\/a>. Investir dans ces solutions ne se limite pas \u00e0 surmonter les crises\u00a0: cela permet \u00e9galement aux transporteurs d\u2019accro\u00eetre leur avantage concurrentiel tout en r\u00e9duisant l\u2019empreinte carbone sur l\u2019ensemble de la cha\u00eene logistique.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Alors que le nombre de d\u00e9faillances d\u2019entreprises dans le secteur du transport routier de marchandises explose, de nouveaux outils d\u2019optimisation des tourn\u00e9es bas\u00e9s sur des algorithmes transport \u00e9mergent sur le march\u00e9. Ces solutions pourraient bien \u00eatre la cl\u00e9 pour maintenir, voire accro\u00eetre les marges des transporteurs. […]<\/p>\n

Lire plus<\/a><\/p>\n","protected":false},"author":109,"featured_media":28458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735],"tags":[],"class_list":["post-28293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transport-et-logistique"],"yoast_head":"\nAlgorithmes Transport : Optimiser les Tourn\u00e9es, \u00c9viter la Faillite | PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"Algorithmes Transport : une solution pour optimiser les tourn\u00e9es, baisser les co\u00fbts et aider les transporteurs \u00e0 \u00e9viter la faillite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ptvlogistics.com\/fr\/transport-et-logistique\/algorithmes-transport-optimisation-tournees-faillite\/\" \/>\n<meta property=\"og:locale\" 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Les transporteurs disposent \u00e9galement de leviers plus accessibles et faciles \u00e0 mettre en \u0153uvre. Ils peuvent am\u00e9liorer le taux de remplissage des camions et rationaliser les co\u00fbts op\u00e9rationnels, notamment ceux li\u00e9s aux ressources humaines ou aux processus. L\u2019optimisation des tourn\u00e9es<\/a>, qui r\u00e9duit les co\u00fbts kilom\u00e9triques, peut renforcer ces d\u00e9marches. La combinaison de ces trois leviers pourrait permettre de stabiliser ou m\u00eame d\u2019accro\u00eetre les marges des entreprises. C\u2019est <\/span>dans <\/span>ce <\/span>contexte <\/span>que <\/span>les <\/span>algorithmes <\/span>transport<\/span> jouent <\/span>un <\/span>r\u00f4le <\/span>strat\u00e9gique, <\/span>en <\/span>automatisant <\/span>les <\/span>calculs <\/span>complexes <\/span>et <\/span>en <\/span>proposant <\/span>des <\/span>solutions <\/span>efficaces <\/span>et <\/span>rapides.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=””]<\/p>\n