{"id":29583,"date":"2025-10-06T15:05:09","date_gmt":"2025-10-06T13:05:09","guid":{"rendered":"https:\/\/blog.ptvlogistics.com\/?p=29583"},"modified":"2025-10-06T15:05:48","modified_gmt":"2025-10-06T13:05:48","slug":"transport-comment-concilier-rentabilite-et-durabilite","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/fr\/transport-et-logistique\/transport-comment-concilier-rentabilite-et-durabilite\/","title":{"rendered":"Transport : Comment concilier rentabilit\u00e9 et durabilit\u00e9 ?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Neutralit\u00e9 carbone et tension \u00e9conomique : un \u00e9quilibre strat\u00e9gique<\/strong><\/h2>\n<p>L\u2019objectif de neutralit\u00e9 carbone fix\u00e9 par la France pour 2050 s\u2019impose d\u00e9sormais dans toutes les feuilles de route strat\u00e9giques des entreprises. Le secteur du transport, qui repr\u00e9sente \u00e0 lui seul pr\u00e8s de 10 % des \u00e9missions mondiales de gaz \u00e0 effet de serre et entre 4 et 8 % du chiffre d\u2019affaires des entreprises, est souvent le premier levier examin\u00e9 pour r\u00e9duire l\u2019empreinte \u00e9cologique. Dans un webinaire organis\u00e9 par <a href=\"https:\/\/www.ptvlogistics.com\/fr\" target=\"_blank\" rel=\"noopener\">PTV Logistics<\/a>, Xavier Villetard, associ\u00e9 chez PwC, rappelait que cette pression environnementale s\u2019ajoute \u00e0 de forts enjeux de rentabilit\u00e9, exacerb\u00e9s par l\u2019augmentation des co\u00fbts op\u00e9rationnels. Selon Jean-Micha\u00ebl Carli, vice-pr\u00e9sident des ventes pour l\u2019Europe du Sud chez PTV Logistics, \u00ab concilier durabilit\u00e9 et rentabilit\u00e9 n\u00e9cessite de repenser en profondeur les sch\u00e9mas logistiques \u00bb.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Optimisation des flux : en finir avec le gaspillage<\/strong><\/h2>\n<p>La r\u00e9duction des kilom\u00e8tres parcourus et du nombre de camions sur les routes est essentielle. En am\u00e9liorant le taux de remplissage des v\u00e9hicules, les entreprises peuvent simultan\u00e9ment renforcer leur rentabilit\u00e9 et r\u00e9duire leur impact environnemental. C\u2019est ce qu\u2019a mis en \u0153uvre FoodFlow, startup engag\u00e9e dans la distribution alimentaire pour les restaurateurs. Son cofondateur Pierre Colson explique que le gaspillage constitue \u00e0 la fois une perte \u00e9conomique et une faute \u00e9cologique. L\u2019entreprise privil\u00e9gie les contenants r\u00e9utilisables et a r\u00e9organis\u00e9 ses tourn\u00e9es de r\u00e9assort avec des v\u00e9los-cargos pour \u00e9viter l\u2019envoi de camions sous-remplis en centre-ville.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Assouplir les contraintes pour fluidifier la livraison<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29616&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]La logistique en flux tendu (type J+1) impose des contraintes lourdes et peu durables. Pour y rem\u00e9dier, PTV Logistics, avec le Club D\u00e9m\u00e9ter, d\u00e9fend une approche de slow logistique visant \u00e0 ralentir et assouplir les flux de distribution. Cette d\u00e9marche s\u2019incarne par la mise en place de pratiques telles que l\u2019\u00e9coconduite, la conversion partielle des flottes au tout \u00e9lectrique, ou encore le report du fret routier vers le ferroviaire ou le fluvial. Selon Jean-Micha\u00ebl Carli, l\u2019\u00e9largissement des cr\u00e9neaux de livraison gr\u00e2ce \u00e0 des outils SaaS permet de livrer hors horaires standards. Il recommande \u00e9galement l\u2019implantation de hubs d\u00e9port\u00e9s \u00e0 partir des sites d\u2019entreposage, optimisant ainsi les co\u00fbts tout en r\u00e9duisant l\u2019empreinte CO\u2082.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>R\u00e9inventer la logistique urbaine : le mod\u00e8le FoodFlow<\/strong><\/h2>\n<p>FoodFlow illustre parfaitement ce virage. En livrant davantage de clients et de marchandises avec un nombre r\u00e9duit de v\u00e9hicules, en utilisant des bacs en plastique r\u00e9utilisables \u00e0 la place des cartons et en adoptant le v\u00e9lo-cargo pour le r\u00e9assort, l\u2019entreprise maximise l\u2019efficience logistique tout en limitant son impact environnemental.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Une dynamique collective de transformation<\/strong><\/h2>\n<p>La prise de conscience est globale, qu\u2019elle soit individuelle, nationale ou europ\u00e9enne. Le secteur des transports est en mutation, port\u00e9 par les imp\u00e9ratifs \u00e9cologiques et l\u2019essor de technologies de pointe. \u00c0 titre d\u2019exemple, un appel d\u2019offres r\u00e9alis\u00e9 pour un industriel du CAC 40 a conduit \u00e0 une r\u00e9duction de 28 % de son empreinte carbone \u2014 soit 1 000 tonnes de CO\u2082 \u00e9conomis\u00e9es annuellement. Ce r\u00e9sultat repose sur cinq leviers de d\u00e9carbonation : sobri\u00e9t\u00e9, densification, report modal, mix \u00e9nerg\u00e9tique et efficacit\u00e9 \u00e9nerg\u00e9tique. Plus de 1 500 solutions concr\u00e8tes ont \u00e9merg\u00e9 de cette initiative, traduisant la maturit\u00e9 croissante du march\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>L\u2019intelligence artificielle : un levier de performance<\/strong><\/h2>\n<p>L\u2019intelligence artificielle r\u00e9volutionne d\u00e9j\u00e0 le secteur. Le machine-Learning permet, par exemple, de pr\u00e9dire les temps de parcours gr\u00e2ce \u00e0 l\u2019analyse de donn\u00e9es historiques. L\u2019IA contribue \u00e9galement \u00e0 am\u00e9liorer la qualit\u00e9 des donn\u00e9es entrantes et \u00e0 r\u00e9duire les d\u00e9lais de mise en \u0153uvre des projets logistiques, en corrigeant automatiquement les formats et en facilitant leur int\u00e9gration. Jean-Micha\u00ebl Carli souligne que la qualit\u00e9 des donn\u00e9es conditionne la fiabilit\u00e9 de la planification : \u00ab Des donn\u00e9es peu fiables \u00e0 l\u2019entr\u00e9e entra\u00eenent une planification d\u00e9grad\u00e9e \u00e0 la sortie. \u00bb[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Digitalisation du transport : une priorit\u00e9 strat\u00e9gique<\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Avec 500 milliards d\u2019euros de d\u00e9penses annuelles et 570 000 transporteurs actifs en Europe, le transport terrestre g\u00e8re des millions d\u2019exp\u00e9ditions \u00e0 planifier, ex\u00e9cuter et facturer chaque ann\u00e9e.<\/p>\n<p>Selon Xavier Villetard, les donn\u00e9es disponibles restent encore diffuses, inaccessibles et parfois de mauvaise qualit\u00e9. Acc\u00e9l\u00e9rer la digitalisation est donc crucial. Les outils se multiplient : solveurs d\u2019optimisation, TMS, plateformes collaboratives. Le march\u00e9 propose plus d\u2019une centaine de solutions, dont les R.O.I sont aujourd\u2019hui renforc\u00e9s par l\u2019intelligence artificielle.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;29609&#8243; img_size=&#8221;&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2><strong>Des solutions accessibles et rentables<\/strong><\/h2>\n<p>Dans un contexte de fragilit\u00e9 \u00e9conomique, le retour sur investissement est au c\u0153ur des d\u00e9cisions. Pourtant, comme le rappelle Pierre Colson, les gains de productivit\u00e9 \u00e0 moyen et long terme sont consid\u00e9rables. Ces outils sont devenus des vecteurs de r\u00e9silience. La d\u00e9carbonation et la digitalisation ne sont plus de simples injonctions r\u00e9glementaires, mais des opportunit\u00e9s strat\u00e9giques de diff\u00e9renciation. Pour Xavier Villetard, elles stimulent la mont\u00e9e en comp\u00e9tences des \u00e9quipes et renforcent la comp\u00e9titivit\u00e9 : \u00ab D\u00e9carboner, c\u2019est passionnant et formateur, et cela d\u00e9veloppe l\u2019employabilit\u00e9. \u00bb[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; color=&#8221;black&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Demandez une d\u00e9mo !&#8221; btn_style=&#8221;flat&#8221; btn_shape=&#8221;square&#8221; btn_color=&#8221;white&#8221; css=&#8221;&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Ffr%2Fproduits%2Fptv-optiflow|target:_blank&#8221;]<\/p>\n<h2><strong>PTV OptiFlow<\/strong><\/h2>\n<p><strong>Planifiez et optimisez vos tourn\u00e9es<\/strong> gr\u00e2ce au logiciel PTV OptiFlow en SaaS[\/vc_cta][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Produits associ\u00e9s<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_cta h2=&#8221;PTV OptiFlow&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;En savoir plus&#8221; css=&#8221;&#8221; el_class=&#8221;product-teaser&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Ffr%2Fproduits%2Fptv-optiflow|target:_blank&#8221;]Optimisation des tourn\u00e9es et des livraisons bas\u00e9e sur un logiciel cloud, permettant de r\u00e9aliser des \u00e9conomies potentielles cach\u00e9es.[\/vc_cta][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_cta h2=&#8221;PTV Axylog&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;En savoir plus&#8221; css=&#8221;&#8221; el_class=&#8221;product-teaser&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Ffr%2Fproduits%2Fptv-axylog|target:_blank&#8221;]Plateforme cloud permettant de suivre et g\u00e9rer les transports en temps r\u00e9el : visibilit\u00e9 du transport.[\/vc_cta][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_cta h2=&#8221;PTV Developer&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;En savoir plus&#8221; css=&#8221;&#8221; el_class=&#8221;product-teaser&#8221; btn_link=&#8221;url:https%3A%2F%2Fdeveloper.myptv.com%2Fen|target:_blank&#8221;]APIs \u00e9volutives pour d\u00e9veloppeurs, int\u00e9grant optimisation de tourn\u00e9es, visualisation cartographique, g\u00e9ocodage, calcul d\u2019itin\u00e9raires, et bien plus.[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">Le transport, maillon incontournable de l\u2019\u00e9conomie mondiale, doit aujourd\u2019hui relever un double d\u00e9fi : assurer sa transition \u00e9cologique tout en absorbant une hausse constante de ses co\u00fbts d\u2019exploitation. Mais est-il r\u00e9ellement possible de combiner performance \u00e9conomique et responsabilit\u00e9 environnementale ? [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/blog.ptvlogistics.com\/fr\/transport-et-logistique\/transport-comment-concilier-rentabilite-et-durabilite\/\">Lire plus<\/a><\/p>\n","protected":false},"author":19,"featured_media":29600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735],"tags":[],"class_list":["post-29583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transport-et-logistique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transport durable et rentable : concilier \u00e9cologie et performance | PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"Transport durable et rentable : optimisez vos flux, r\u00e9duisez votre empreinte carbone et am\u00e9liorez votre performance 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