{"id":28355,"date":"2025-05-23T12:20:53","date_gmt":"2025-05-23T10:20:53","guid":{"rendered":"https:\/\/blog.ptvlogistics.com\/?p=28355"},"modified":"2025-07-08T10:09:04","modified_gmt":"2025-07-08T08:09:04","slug":"golilla-e-ptv-optiflow-efficienza-delle-consegne-innovazione-tecnologica","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/it\/trasporti-e-logistica\/golilla-e-ptv-optiflow-efficienza-delle-consegne-innovazione-tecnologica\/","title":{"rendered":"GoLilla e PTV OptiFlow: l\u2019efficienza delle consegne voluminose passa per l\u2019innovazione tecnologica"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>La sfida<\/h2>\n<p><strong>Unire efficienza e qualit\u00e0 nelle consegne complesse \u00e8 la missione di GoLilla<\/strong>, startup nata nel 2022 all\u2019interno del Gruppo Adeo (che in Italia include <strong>Leroy Merlin, Tecnomat e Bricocenter<\/strong>).<br \/>\n\u201cIl nostro obiettivo iniziale \u2013 spiega Enrico Rubiero, Direttore Generale di GoLilla \u2013 era centralizzare le consegne delle tre insegne italiane del Gruppo, rendendo i trasporti pi\u00f9 efficienti e sostenibili. Oggi siamo una realt\u00e0 in forte crescita, con un network logistico che si sta aprendo al mercato esterno e un modello focalizzato sulla qualit\u00e0 dell\u2019esperienza cliente.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>La svolta tecnologica: PTV OptiFlow al centro della strategia operativa<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;28365&#8243; img_size=&#8221;500&#215;500&#8243; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Per garantire un servizio eccellente e ottimizzare i processi logistici, <strong>GoLilla ha adottato PTV OptiFlow<\/strong>, la piattaforma cloud di PTV Logistics dedicata alla pianificazione e all\u2019ottimizzazione dinamica dei trasporti.<br \/>\n\u201cLa complessit\u00e0 delle nostre consegne, spesso al piano e con vincoli di orario, ci ha spinto a cercare una soluzione in grado di rispondere in tempo reale a molte variabili \u2013 racconta Massimiliano Minori, Responsabile Ingegnerizzazione Processi di GoLilla \u2013. <strong>PTV OptiFlow ci ha permesso di gestire in modo preciso la saturazione dei mezzi, incrociare le esigenze dei clienti e ottimizzare i percorsi. Il risultato \u00e8 stato immediato: tempi di consegna dimezzati e riduzione del 15% nel numero di veicoli impiegati<\/strong>.\u201d[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Un modello scalabile e customer-centric<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Al centro della strategia GoLilla c\u2019\u00e8 la personalizzazione dell\u2019esperienza di consegna. <strong>Grazie a PTV OptiFlow, l\u2019azienda ha sviluppato una agenda dinamica, che consente al cliente finale di scegliere la fascia oraria pi\u00f9 adatta tra quelle effettivamente disponibili, in base alle reali capacit\u00e0 di carico e ai percorsi ottimizzati<\/strong>.<br \/>\n\u201cIl dato che ci ha sorpresi \u2013 aggiunge Minori \u2013 \u00e8 che oltre il 40% dei clienti non sceglie lo slot pi\u00f9 rapido, ma quello pi\u00f9 comodo. Questo ci conferma quanto sia importante offrire flessibilit\u00e0, garantendo comunque efficienza.\u201d[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;28384&#8243; img_size=&#8221;500&#215;500&#8243; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Un sistema intelligente per gestire la complessit\u00e0<\/h2>\n<p>L\u2019algoritmo di PTV OptiFlow \u00e8 in grado di elaborare un alto numero di variabili: tipo e dimensione del prodotto, accessibilit\u00e0 del luogo di consegna, vincoli logistici e risorse disponibili. La possibilit\u00e0 di intervenire manualmente nelle eccezioni consente a GoLilla di gestire anche i casi pi\u00f9 particolari, mantenendo sempre alti standard di servizio.<br \/>\nIl customer service \u00e8 integrato e attivo in ogni fase: dalla presa in carico dell\u2019ordine al post-consegna, con survey automatizzate per misurare la soddisfazione del cliente.<\/p>\n<h2>Risultati concreti e crescita esponenziale<\/h2>\n<p>Nel primo anno di attivit\u00e0 (2024), GoLilla ha gestito oltre 150.000 spedizioni, con l\u2019obiettivo di superare le 350.000 nel 2025 e arrivare a 660.000 nel 2027. Il tasso di consegne nei tempi stabiliti ha raggiunto il 97,2%, a testimonianza dell\u2019affidabilit\u00e0 del modello.<\/p>\n<h2>Una partnership evolutiva<\/h2>\n<p>\u201cGoLilla \u00e8 stata la prima realt\u00e0 di grande dimensione ad adottare la nostra nuova piattaforma cloud in Italia \u2013 spiega Francesco Lo Chiatto, Senior Sales Account Executive di PTV Logistics \u2013. La loro sfida ci ha spinti a migliorare ancora: lavorare con un partner cos\u00ec dinamico ci ha permesso di validare le nostre soluzioni in un contesto altamente complesso e in continua trasformazione.\u201d<\/p>\n<h2>Tecnologia che abilita il cambiamento<\/h2>\n<p>PTV OptiFlow non \u00e8 solo uno strumento di pianificazione: \u00e8 un acceleratore di efficienza operativa. Integrato con i sistemi ERP, TMS e WMS esistenti, consente di digitalizzare l\u2019intero processo, dal planning alla visibilit\u00e0 end-to-end tramite la suite PTV Axylog, che aggiunge il monitoraggio real-time, la tracciabilit\u00e0 e il controllo dei livelli di servizio.[\/vc_column_text][vc_cta h2=&#8221;&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; color=&#8221;black&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Per saperne di pi\u00f9&#8230;&#8221; btn_style=&#8221;flat&#8221; btn_shape=&#8221;square&#8221; btn_color=&#8221;white&#8221; css=&#8221;&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Fit%2Fprodotti%2Fptv-optiflow|target:_blank&#8221;]<\/p>\n<h2>Curioso di conoscere PTV OptiFlow?<\/h2>\n<p>Vai alla pagina del sito web dedicata e chiedi una demo gratuita.[\/vc_cta][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Software PTV Logistics<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_cta h2=&#8221;PTV OptiFlow&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Per saperne di pi\u00f9&#8230;&#8221; css=&#8221;&#8221; el_class=&#8221;product-teaser&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Fit%2Fprodotti%2Fptv-optiflow|target:_blank&#8221;]Software cloud di ottimizzazione automatica dei percorsi che sfrutta il pieno potenziale delle tue risorse.[\/vc_cta][vc_cta h2=&#8221;PTV Navigator&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Per saperne di pi\u00f9&#8230;&#8221; css=&#8221;&#8221; el_class=&#8221;product-teaser&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Fit%2Fprodotti%2Fptv-navigator|target:_blank&#8221;]Navigazione per flotte e mezzi pesanti con mappe e dati sul traffico TomTom aggiornati.[\/vc_cta][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_cta h2=&#8221;PTV Axylog&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Per saperne di pi\u00f9&#8230;&#8221; css=&#8221;&#8221; el_class=&#8221;product-teaser&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Fit%2Fprodotti%2Fptv-axylog|target:_blank&#8221;]Piattaforma cloud per tracciare e gestire i trasporti in tempo reale: visibilit\u00e0 dei trasporti.[\/vc_cta][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_cta h2=&#8221;PTV Developer&#8221; shape=&#8221;square&#8221; style=&#8221;custom&#8221; add_button=&#8221;bottom&#8221; btn_title=&#8221;Per saperne di pi\u00f9&#8230;&#8221; css=&#8221;&#8221; el_class=&#8221;product-teaser&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ptvlogistics.com%2Fit%2Fprodotti%2Fptv-developer-maps-API|target:_blank&#8221;]API scalabili per sviluppatori per l\u2019ottimizzazione integrata dei percorsi, la visualizzazione delle mappe, la geocodifica, il routing e altro ancora.[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">GoLilla e PTV OptiFlow: l\u2019efficienza delle consegne voluminose passa per l\u2019innovazione tecnologica [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/blog.ptvlogistics.com\/it\/trasporti-e-logistica\/golilla-e-ptv-optiflow-efficienza-delle-consegne-innovazione-tecnologica\/\">LEGGI<\/a><\/p>\n","protected":false},"author":59,"featured_media":28377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1686,1683],"tags":[],"class_list":["post-28355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ottimazzione-logistica-dei-trasporti","category-trasporti-e-logistica"],"yoast_head":"<!-- This site is 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