{"id":8325,"date":"2020-11-20T15:57:24","date_gmt":"2020-11-20T14:57:24","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=8325"},"modified":"2020-11-20T15:57:24","modified_gmt":"2020-11-20T14:57:24","slug":"buen-fin-e-commerce-logistiek","status":"publish","type":"post","link":"https:\/\/blog.ptvlogistics.com\/nl\/transport-en-logistiek\/buen-fin-e-commerce-logistiek\/","title":{"rendered":"Logistiek van e-commerce: Manage Mexico’s drukste winkelweek"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Buen Fin, ge\u00efnspireerd door Black Friday, is het grootste jaarlijkse winkelevenement van Mexico. Zoals verwacht gebeurt er tegenwoordig veel online, via e-commerce. Dit zorgt voor een enorme druk op logistieke bedrijven die zich haasten om de goederen te leveren \u2013 dus velen van hen wenden zich tot softwareoplossingen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space height=”78px”][vc_single_image image=”8075″ img_size=”500×500″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Wat is Buen Fin?<\/strong><\/h2>\n

Buen Fin – “Het goede weekend” in het Spaans, is een jaarlijks winkelevenement dat in 2011 werd ge\u00efntroduceerd om de Mexicaanse economie te stimuleren. Buen Fin wordt gehouden in november (in 2020 begint het op 9 november) en is ge\u00efnspireerd op Black Friday in de naastgelegen Verenigde Staten.<\/p>\n

Tijdens Buen Fin bieden grote winkels diepe kortingen en uitgebreide promoties. Dus net als Black Friday in de VS, is dit een erg drukke periode voor logistieke bedrijven.<\/a> De logistieke operaties stijgen in deze periode tot 50%.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Buen Fin en e-commerce<\/strong><\/h2>\n

Volgens een recent onderzoek<\/a> groeit online winkelen enorm in Mexico: 74% van alle klanten kocht online in 2019. Uit dit onderzoek blijkt ook dat 72% van de Mexicaanse klanten vorig jaar gebruik heeft gemaakt van Buen Fin om een deel van hun boodschappen te doen. Dat vertaalt zich naar bestellingen ter waarde van miljarden peso’s.<\/p>\n

Deze afhankelijkheid van online winkelen wordt in 2020 versneld door de coronaviruspandemie, die ervoor zorgt dat veel mensen fysieke winkels vermijden. Veel bedrijven die deelnemen aan Buen Fin, moeten zich dus aanpassen aan het tijdperk van e-commerce.<\/p>\n

Om dit te bereiken, moeten ze een vlekkeloos logistiek proces opbouwen. Dit strekt zich uit van online verkoopkanalen, via servicecentra en last but not least: levering aan klanten.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”78px”][vc_single_image image=”8056″ img_size=”500×500″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

De goedkoopste en meest uitdagende week<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space height=”9px”][vc_single_image image=”8240″ img_size=”500×500″][\/vc_column][vc_column width=”1\/2″][vc_column_text]Logistiek speelt dus een grote rol voor retailers die een succesvolle Buen Fin willen hebben.<\/p>\n

Voordat deze dagen van intensief online winkelen beginnen, moeten magazijnen bevoorraad blijven om de beschikbaarheid van producten te garanderen. Deze voorraad is gebaseerd op de geschatte vraag en is afhankelijk van een snelle reactie op de behoeften van de klant.<\/p>\n

Antonio Arranz, CEO van DHL Express Mexico, zegt dat er twee zeer belangrijke aspecten zijn in dat opzicht: het op voorraad houden van de magazijnen met producten tijdens Buen Fin en voor de dagen die volgen; en het beheren van een operationele stroom die tot 50% toeneemt.<\/p>\n

De snelle groei van e-commerce moet door de 60.000 bedrijven die aan Buen Fin deelnemen in overweging worden genomen. Deze bedrijven exploiteren hun eigen wagenpark, huren logistieke dienstverleners in of doen beide.<\/p>\n

En de inzet is hoog: onderzoeken tonen aan dat de meeste klanten niet opnieuw online winkelen via sites met trage levertijden.[\/vc_column_text][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Meer leveringen, minder kosten\u00a0<\/strong><\/h2>\n

Om de toename van de leveringen tijdens Buen Fin op te vangen, kunnen logistieke bedrijven gebruik maken van kostenbesparende technologie. Zo is er software die helpt bij het optimaliseren van routes en opslagsystemen.<\/a><\/p>\n

Zo verwerven steeds meer bedrijven in Mexico en Latijns-Amerika een eenvoudige en effectieve tool voor strategische routeplanning.<\/p>\n

Investeren in software voor routeoptimalisatie helpt bedrijven om de kosten van hun logistieke operaties te beheersen en te verlagen. Het stelt hen ook in staat om een gezonde distributie te handhaven, zelfs in kritieke periodes zoals Buen Fin.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”78px”][vc_single_image image=”8062″ img_size=”500×500″][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=”” shape=”square” style=”flat” color=”black” add_button=”bottom” btn_title=”Ontdek meer” btn_style=”flat” btn_shape=”square” btn_color=”white” btn_link=”url:https%3A%2F%2Fwww.ptvgroup.com%2Fnl%2Foplossingen%2Fproducten%2Fptv-route-optimiser%2Fdemo%2F|target:_blank”]<\/p>\n

Optimaliseer uw logistieke operaties<\/h2>\n

Verhoog de productiviteit van uw voertuigen terwijl de kosten laag worden gehouden.[\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Buen Fin is de drukste winkelweek van Mexico en wordt steeds vaker online gedaan. Nieuwe softwareoplossingen helpen de duizenden logistieke bedrijven die de goederen leveren om aan de enorme vraag in deze periode te voldoen. […]<\/p>\n

Lees meer<\/a><\/p>\n","protected":false},"author":46,"featured_media":8050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1540,1539],"tags":[],"class_list":["post-8325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stadsdistributie","category-transport-en-logistiek"],"yoast_head":"\nLogistiek en e-commerce: Software brengt succes in Mexico | PTV Logistics Blog<\/title>\n<meta name=\"description\" content=\"Lees hoe logistiek en e-commercebedrijven software gebruiken om te slagen in de drukste winkelweek van Mexico, Buen Fin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ptvlogistics.com\/en\/transport-logistics\/logistics-e-commerce-buen-fin\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" 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